The blog posts I wrote for Influencers ended up helping many people, and I’m glad my experiences encouraged others to start working towards the goal of becoming one! There are still a lot of questions I receive, and one that stood out to me is, “What questions should I ask before working with brands?”
You want to avoid accepting brand collaborations that you know nothing about. Although it’s exciting to work with brands, you want to get all of the information you need upfront before saying yes.
In this post, we’ll be discussing important questions to ask before you start working with brands. Knowing the answers to these will ensure you’re choosing the best deals and asking to get paid your worth.
Important Questions to Ask:
What Deliverables Are You Expecting?
A brand is reaching out to you for a reason. They see your value and want to get in front of your audience. But, how do they plan on doing that?
Before working with brands, you want to ask what they’re expecting from you. Which platforms do they want you to post on and what deliverables are they interested in?
They may want a certain number of posts, videos, or blog posts. Knowing this information will help you determine how much you should charge, how much time it’ll take, and it’ll help you prepare the content in advance.
What Are Your Goals?
KPI’s, also known as Key Performance Indicators, is what brands use to determine whether or not a campaign was successful.
When a brand is reaching out, they already know which goals they want to reach. Whether it’s increasing brand awareness, sales, or link clicks, you want to know how to utilize your content to help them reach their goals for the campaign.
For example, if you know they’re looking for link clicks, you want to make sure you create engaging Instagram stories and encourage your audience to swipe up (or click the link in your bio). If a brand is looking for awareness, you want to share your content on multiple platforms.
This question will show brands that you’re serious about what you do and you’re interested in helping them have a successful partnership!
Related Post: How to Increase Your Income as a Content Creator
What Are the Deadlines?
Another thing you want to ask about is the campaign deadlines. When will the brand need your content completed and posted? Will you need to submit approvals before posting your content? Is there a quick turnaround time?
Knowing your deadlines will help you stay on track with the campaign. Waiting until the last minute to throw content together isn’t the best option. You should always put your best foot forward and submit content before deadlines.
If a brand is reaching out to you at the last minute for content, you can charge a rush fee. I usually charge this when I have less than a week to submit content for a campaign.
How Will You Use My Content?
Asking brands how they plan on using your content is important because this can increase your fee for the campaign. The two money-makers for Influencers are usage rights and exclusivity.
Usage rights refer to the rights you grant a brand to use your content for marketing purposes. They may use your content as an advertisement, post it on their website, or use it in email marketing.
Exclusivity means that you’re not allowed to work with or publish the brand’s competitors for a specific amount of time.
You want to ask brands if they need licensing rights to your content and if it’s okay to work with their competitors. If not, how long do they expect you to turn down those potential deals?
These need to be discussed before moving forward because they’ll help you determine your final rate for the campaign. To learn more about these terms, check out this post: A Breakdown of Terms to Know in Influencer Contracts.
Before you accept partnerships, you want to have all of the information you need so you can send an accurate rate based on what the brand is looking for.
Don’t be afraid to ask questions and negotiate! This is a business and you want to make sure you get paid your worth as a Content Creator.