The blog posts I wrote for Influencers a few months ago ended up helping many people, and I’m glad my experiences encouraged others to start working towards the goal of becoming an Influencer. There are still a lot of questions I receive daily, and one that stood out to me is, “What questions should I ask before working with brands?”
That’s why I decided to write this post because it’s another important topic when it comes to being an Influencer. One thing you want to avoid is accepting collaborations you know nothing about. It’s exciting working with your favorite brands, however, you want to get all of the information you need upfront before saying yes.
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“What are you expecting from me?”
A brand is reaching out to you for a reason. They see your value and want to get in front of your audience. But, how do they plan on doing that? Before working with brands, you want to ask what they are looking for in the collaboration. This will help you decide whether or not it’s something you’re willing to move forward with.When a brand reaches out for a collaboration, it’s important to ask what deliverables they’re expecting. Click To Tweet
The brand may expect a certain number of posts, videos, or blog posts from you. What if they also want a mention on your Instagram Story? Knowing this information will help you determine how much you should charge, how much time it’ll take, and it’ll also help you prepare the content in advance.
Don’t discuss anything about your rates until you find out what the brand expects from you. You don’t want to give them a rate and allow them to take advantage of your price. Everything will make sense later on in this post!
“What are your goals for this collaboration?”
Every brand has certain goals they want to reach, whether it’s driving more traffic to their website or getting more subscribers on their email list. When you know the goals they are trying to achieve, this will help you figure out what you can do to solve their needs.
For example, let’s say a brand wants more followers on their Instagram account. It would be a good idea to also offer a giveaway since this will be an opportunity for your audience to follow them. If they want more email subscribers, this can also be one of the rules in a giveaway post.
If a brand simply wants a review on their products to get their name in front of more people, then make sure you create content that will resonate well with your audience. Always provide your honest opinion on the products. People will always be able to tell when something is genuine.
Related Post: Pitching to Brands: The Do’s and Don’ts to Remember
“Do you have a deadline for this collaboration?”
This is another important question to ask before working with brands. Everyone has a deadline on when they want your content completed and posted on your feed. You want to make sure you get this information so you’ll have enough time to create the content and go through any edits with the brand if needed.Always meet your deadlines when working with brands. If you don’t, you may not be able to work with them again in the future. Click To Tweet
Do not procrastinate! You want to give your best with every collaboration, and waiting until the last minute to throw content together will show in the quality of your work.
If you don’t deliver what they need on time, then you may not have another opportunity to work with them in the future. It’s important to treat this as your business, especially if it’s something you want to do full-time. You wouldn’t show up late to your corporate job every
“Do You Have a Budget?”
I’m sure this is the first question that comes to mind when a brand reaches out for a collaboration. However, I find that it’s best to wait until later in the conversation to provide your rates. Why? Because by this time, you’ll understand what the brand is looking for, their goals, and how much time it’ll take to create the content. Knowing this information will help you determine your rates for the content they’re asking for
Related Post: How to Set Rates for Collaborations
Here are some good ways to ask for compensation when you’re ready to start discussing it:
- “What is your budget for this collaboration/partnership?”
- ”I charge between X and X for a partnership like this. Will your budget be able to accommodate?”
- “Do you have a budget for this collaboration? I’d be glad to send over my rate card for you to review.”
Once they provide you with their budget, this is when you can start negotiating. There will always be a number you can both agree on! Sometimes, you may even have to change up the content they’re asking for if they don’t have the budget to pay what you charge.You should always be paid for the content you produce. It’s okay to say no and walk away if a brand doesn’t agree with your fees. Click To Tweet
I believe you should always be paid for the content you produce, and it’s okay to say no and walk away. There will be more opportunities and brands who are willing to pay what you’re worth. Don’t feel pressured to accept every collaboration, especially if it’s not benefiting you and what you’re trying to build!
Related Post: How to Get Collaborations With Your Favorite Brands
“How do you plan on using my content?”
You can charge more if they want to use your content in other places for a certain amount of time. That piece of content will still bring them more customers and sales, so you deserve to be paid for that!
These are great questions to ask before working with brands. Not only do you receive all of the information you need, but it’ll also show how professional you are and that you treat your brand like a real business.
It’s important to get to know more about the brands that reach out to you. This will help you determine if the collaboration will be the perfect fit for both of you. Don’t be afraid to ask questions!
I hope this post was helpful! If you use any of these questions in your next collaboration, let me know how it worked out for you!