The blog posts I wrote for Influencers ended up helping many people, and I’m glad my experiences encouraged others to start working towards the goal of becoming one! There are still a lot of questions I receive, and one that stood out to me is, “What questions should I ask before working with brands?”
You want to avoid accepting collaborations you know nothing about. It’s exciting working with brands, however, you want to get all of the information you need upfront before saying yes.
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Questions to Ask Brands
What Are You Expecting?
A brand is reaching out to you for a reason. They see your value and want to get in front of your audience. But, how do they plan on doing that? Before working with brands, you want to ask what they’re looking for. This will help you decide whether or not it’s something you’re willing to move forward with.
They may expect a certain number of posts, videos, or blog posts. What if they also want a mention on your Instagram Story? Knowing this information will help you determine how much you should charge, how much time it’ll take, and it’ll help you prepare the content in advance.
Don’t discuss anything about your rates until you find out what the brand expects. You don’t want to give them a rate and allow them to take advantage of your price.
What Are Your Goals?
Every brand has certain goals they want to reach, whether it’s driving more traffic to their website or getting more subscribers on their email list. When you know the goals they want to achieve, this will help you figure out what you can do to solve their needs.
For example, let’s say they want more followers on their Instagram account. It would be a good idea to offer a giveaway since this will be an opportunity for your audience to follow them. If they want more email subscribers, this can also be one of the rules in a giveaway post.
If a brand simply wants a review on their products to get their name in front of more people, then make sure you create content that will resonate well with your audience. Always provide your honest opinion.
Related Post: Pitching to Brands: The Do’s and Don’ts to Remember
Are There Deadlines?
Another thing you should know is if the brand has a deadline when they want your content completed and posted. You want to make sure you’ll have enough time to create the content and go through any edits if needed.
Do not procrastinate! You want to give your best with every collaboration. Waiting until the last minute to throw content together will show in the quality of your work.
If you don’t deliver what they need on time, you may not have another opportunity to work with them in the future. It’s important to treat this as your business, especially if it’s something you want to do full-time. You wouldn’t show up late to your corporate job every
What’s Your Budget?
I’m sure this is the first question that comes to mind when a brand reaches out. However, it’s best to wait until later in the conversation to provide your rates. Why? Because by this time, you’ll understand what the brand is looking for, their goals, and how much time it’ll take to create content. Knowing this information will help you determine your rates!
Here are good ways to ask for compensation when you’re ready to start discussing it:
- “What is your budget for this collaboration/partnership?”
- ”I charge between X and X for a partnership like this. Will your budget be able to accommodate?”
- “Do you have a budget for this collaboration? I’d be glad to send over my rates for you to review.”
Once they provide you with their budget, this is when you can start negotiating. There will always be a number you can both agree on!
I believe you should always be paid for the content you produce, and it’s okay to say no and walk away. There will be more opportunities and brands who are willing to pay what you’re worth. Don’t feel pressured to accept every collaboration, especially if it’s not benefiting you!
Related Post: How to Get Collaborations With Your Favorite Brands
How Will You Use My Content?
You can charge more if they want to use your content in other places for a certain amount of time. That piece of content will still bring them more customers and sales, so you deserve to be paid for that!
These are great questions to ask before working with brands. Not only do you receive all of the information you need, but it’ll also show how professional you are and that you treat your brand like a business. It’s important to get to know more about the brands that reach out to you. This will help you determine if the collaboration will be the perfect fit. Don’t be afraid to ask questions!