Although being a Content Creator is rewarding, it can also become overwhelming at times. We put in the long hours of taking pictures, filming tutorials, editing content, and promoting our brand, therefore, practicing self-care is a must.
Constantly working without taking a break can take a toll on your mental + physical health. I can’t tell you how many times I’ve gotten sick from pushing myself to create when my body told me no. You can’t show up for your audience or provide consistent, valuable content if you’re not well-rested or in a positive headspace.
Since we’re on social media more often than others and running a business, it can get draining. One of the hardest things to bounce back from is burn out, and you can avoid that by following these self-care tips I’ll be sharing in this post!
It’s time to recharge and relax so you can continue to build a successful brand!
Self-Care Tips for Content Creators:
Take Regular Breaks
From the outside looking in, you may believe creating content is simple, however, that’s not the case. Creating is hard work and it takes a lot of time and dedication to build a community while expanding your brand.
It’s important to unplug from social media and take breaks from creating content. You can’t continue to show up as your best self or pour into others if you’re not well-rested.
Taking time away from social media will help you recharge mentally and physically. You’ll feel refreshed when you focus on yourself and you’ll be able to come back with fire content after your break!
Yes, staying consistent as a creator is important, however, you don’t want to push yourself too much. Focus on providing valuable content and don’t be so hard on yourself if you’re not able to post every day. Quality over quantity!
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Set a Schedule
Making a schedule is another great way to practice self-care. Learn how to set boundaries and create a schedule to follow for your business. It’s easy to get caught up in filming content all day long. Unfortunately, this can lead to burning out quickly when you don’t know when to stop working.
We don’t spend all day at a 9-5 job, so why would you do that as a creative?
Choose which days out the week you want to create and post content and how long you want to spend on your ideas. You also want to decide when you want to take a break and focus solely on self-care.
Having a set schedule will help you put more time towards your personal life and will give you uninterrupted days to focus on yourself and personal relationships.
Build Personal Relationships
Being a Content Creator can take up a lot of your time every day. Don’t get me wrong, having Internet friends is amazing and makes the journey easier, but you should still have personal relationships outside of social media.
My therapist helped me realize that living virtually is different than having friends you can meet up with face to face. She made a great point! Once she told me that, I was intentional about building connections with like-minded women in my area and spending more time with loved ones.
It’s important to find a balance so you can have a great personal life outside of your business. You don’t want to get caught up in building your brand and end up placing everyone else on the back burner! It’s great to be around positive energy and get out + have fun with your friends.
You can find other creators within your area and make plans with them. I’ve been able to meet amazing women who have encouraged me on my journey and taught me a lot that benefited my brand. It’s nice to have friends who understand what you do and how much work goes into creating content.
Turn Off Notifications
Turning off my notifications has been a game-changer when I’m taking a break from social media. My phone isn’t constantly going off throughout the day and I can focus on relaxing. I’m not tempted to check my platforms or keep picking up my phone since my notifications are turned off.
Instead of being bombarded with messages and unanswered notifications, I have affirmations to look at when I pick up my phone. I recommend writing down encouraging quotes and setting them as daily reminders. This keeps me in a good mood and improves my mental health.
I check social media when I’m ready and in a positive mindset. I don’t feel overwhelmed and it’s refreshing having a quiet phone when you want to rest.
Outsource Your Work
As creators, we wear all of the hats. It can become exhausting being your own photographer, editor, makeup artist, stylist, and administrator. This is when outsourcing your tasks can be beneficial!
Hiring help will take a load off of your shoulders and make running your business easier. When you’re the only one handling all areas of your brand, burn out can happen quicker.
Whether you want to hire someone to answer emails, run your social media platforms, take your pictures, or edit your content, outsourcing your work will free up your schedule. This will give you more time to focus on completing other tasks and practicing self-care!
I’ve seen many entrepreneurs recommend a website called Fiverr when you’re ready to hire help. They have affordable prices and different services you can invest in. Once you have the resources to outsource your work, I highly recommend doing so!
Journaling is another great activity to do for self-care. Sometimes we’ll face challenges with our brand and need to vent. Having a journal will help you express your emotions and remove the extra weight off of your shoulders.
Holding all of your frustrations will eventually cause you to lose motivation to create content. When I allow my emotions to build up, this can discourage me mentally and it’s not a fun space to be in!
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Taking time to journal is a way for you to relax and release anything that has been bothering you. You can also write down affirmations, things you’re grateful for, and the goals you want to reach.
You can purchase a physical journal to write in or download an app on your phone. I love using the Journey app because I always have my phone with me and I’m able to start typing whenever I’m ready to vent.
Stop Comparing Yourself
The last self-care tip for Content Creators is to stop comparing yourself. I know it’s easier said than done, however, comparison can discourage you and push you away from creating content.
Getting caught up in the numbers and algorithms can become frustrating. You may see someone else growing faster than you or securing more partnerships — this may cause you to feel like you’re doing something wrong even though you’re working hard to build your brand. You have to remove those negative thoughts and put the fun back into creating.
Although this is your business, you don’t want to forget the reason why you started. Everyone’s journey is different and you shouldn’t compare your work to someone else’s chapter. You have something unique to offer and will attract the right audience and brands over time. Believe in your work and know that you’re doing the best you can.
Focus on the community you’ve built and how far you’ve come. Paying attention to your work and accomplishments will keep you motivated. It’s okay to admire someone else’s content, however, don’t become obsessed with following their strategies and get discouraged if you’re not seeing the same results.
I’m sure you have many ideas running through your mind every day, however, you can’t execute them if you don’t practice self-care and pour into yourself first. Finding a balance between your brand and private life is key to being a successful creator.
Follow these self-care tips for Content Creators and don’t be afraid to take a step back when you’re overwhelmed. When you finish your break, you’ll be ready to put out the valuable content your audience follows you for!