In my last post, we discussed the steps you should take to become an Influencer!
After you continue those steps, you’ll notice brands starting to contact you for collaborations. Yes, it’s exciting when you get that first message/email asking if you would like to work with them!
When I finally had an opportunity to work with a brand I loved, I was ecstatic! I had only been blogging for 3 months around this time and was below 2,000 followers. If you follow the steps from the last post, you’ll be able to get collaborations with a smaller following as well. Your constant support and honest reviews will be noticed!
In this post, we’re going to discuss tips that helped me learn how to get more collaborations and handle them professionally. You will also learn why you shouldn’t say yes to every collaboration that is presented to you. All opportunities aren’t good ones, and you don’t want to lose the trust of your audience by constantly promoting products for fast money.
Tips on How to Get Collaborations
What Do They Expect From You?
When a brand reaches out to you, it’s always for a reason. Maybe they have a sale coming up and need promotion, or they want to send you free products in exchange for your honest review. One thing you should always ask a brand before accepting a collaboration is: “What are you expecting from me?”
Are they looking for a certain amount of photos and/or videos to be posted? Do they want you to promote their brand on other social channels? Does the collaboration have a deadline? Are you being compensated?
You also want to make sure the collaboration is something that will interest your audience. Your followers want to continue seeing good-quality content, therefore, you don’t want to accept work that has nothing to do with the purpose of your page. For example, if you’re a beauty influencer but promote food, then this will confuse your audience!
The brand will let you know what they expect upfront and if there is a deadline.
Related Post: Questions to Ask Before Working With Brands
Don’t Say Yes to Every Collaboration
I understand how exciting it can be when you get collaborations and continue to have opportunities come up. However, you don’t want to accept every opportunity just because they are offering free products and/or paid promotions. Some questions you should ask yourself before accepting collaborations are:
- Does this brand/product fit my niche?
- Would I buy these products with my own money?
- Is this something my audience would be interested in learning more about?
If you wouldn’t use the product, then don’t accept the collaboration. You also want to do your research on the brand by checking out their website, reviews, and comments other people are posting on their page. This is another way to figure out if you should move forward and work with them.Before accepting a collaboration, you should ask yourself if your audience would be interested in learning more about the product/service. Click To Tweet
Always Meet Your Deadlines
You found the right collaboration, accepted it, and now it’s time to work! I have always been the type of person to go above and beyond when I’m working for someone. Doing more than what is required can show how committed you are and it’ll set you apart from the other influencers.
It’s important to remember what your audience loves. For example, you and the brand agreed to create content showing your before and after results. You could go the extra mile and show a mini clip of how you apply the products and even promote it on your Instagram stories.
Although it can be more work, it’s still YOUR content. This will show the brand you’re dedicated
ALWAYS meet your deadlines. I like to get my content done early so I can make sure everything looks good. You can take extra time to make edits, captions, or work on more content! If you don’t deliver what the brand needs on time, then most likely they will not consider you for future collaborations.It's important to always meet your deadlines for brand collaborations if you want to be considered for future partnerships. Click To Tweet
Thank them for the opportunity
Always remember to say thank you at the beginning and end of
Doing these things will keep you on their mind if they have any future collaborations they need influencers for. I’ve been able to work with a few brands multiple times on campaigns because they know how I work and what value I can provide. Your main goal should be long-term partnerships. Brands love going back and using the same Influencers for promotion, especially if they already know how much you’re worth.
Phew, I know that’s a lot of information to take in, but I promise everything is worth knowing! I can’t begin to tell you how much research I’ve done on how to get collaborations and handle them. Your following and engagement will continue to grow as you create consistent, attractive content. And you’ll also put yourself out there in front of more brands and show them you’re the best influencer to collaborate with.