In my last post, we discussed the steps you should take to become a Natural Hair Influencer!
Missed that post? Check it out here!
After you continue those steps, you’ll notice brands starting to contact you for collaborations. Yes, it’s exciting when you get that first message/email asking if you would like to work with them!
When I finally had an opportunity to work with a brand I loved, I was ecstatic! I had only been blogging for 3 months around this time and was below 2,000 followers. If you follow the steps from the last post, you’ll be able to secure collaborations with a smaller following as well. Your constant support and honest reviews will be noticed!
You’re excited, but you may not know what to say or how to continue to get more collaborations in the future. I’m going to give you tips and my personal experiences that helped me learn how to secure collaborations and handle them professionally.
You will also learn why you shouldn’t say yes to every collaboration that is presented to you. All opportunities aren’t good ones, and you don’t want to lose the trust of your audience by constantly promoting random products just to make fast money.
Tips on How to Secure Collaborations
What do they expect from you?
When a brand reaches out to you, it’s always for a reason. Maybe they have a sale coming up and need promotion on your platform, or they want to send you free products in exchange for your honest review. One thing you should always ask a brand before accepting a collaboration is: “What are you expecting from me?”
Are they looking for a certain amount of photos and/or videos to be posted? Do they want you to promote their brand on other social channels? Does the collaboration have a deadline? Those are the main questions you need answered before moving forward.
You want to ensure this collaboration is something that will interest your audience. Your followers want to continue seeing good-quality content, therefore, you don’t want to accept work that has nothing to do with the purpose of your page. For example, if you’re a natural hair influencer but promote food, then this will confuse your audience!
The brand will let you know what they expect up front and if there is a deadline. When it comes to securing paid collaborations, we will be talking about your rates in the last part of this series!
Don’t say “yes” to every collaboration
I understand how exciting it can be when you secure collaborations and continue to have opportunities come up. However, you don’t want to accept every opportunity just because they are offering free products and/or paid promotion. Some questions you should ask yourself before securing collaborations are:
- Does this brand/product fit my niche?
- Would I buy these products with my own money?
- Is this something my audience would be interested in learning more about?
If you wouldn’t use the product, then don’t accept the collaboration. You also want to do your research on the brand by checking out their website, reviews, and comments other people are posting on their page. This is another way to figure out if you should move forward and work with a brand.
You don’t want to end up working with a brand that doesn’t have great customer service because guess what? Your audience won’t be too happy with your recommendation! Although you can’t control everything that happens, you’ll know if this opportunity is worth it.
Don’t compromise your loyalty or platform you built.
Go the extra mile and always meet deadlines
You found the right collaboration, accepted it, and now it’s time to WERK! I have always been the type of person to go above and beyond when I’m working for someone. Doing more than what is required can show how committed you are and it’ll set you apart from the other influencers. There’s nothing wrong with extra promotion, and I’m pretty sure most brands would appreciate it!
It’s important to remember what your audience loves. For example, you and the brand agreed to create content showing your before and after results. You could go the extra mile and show a mini clip of how you apply the products and even promote it on your Instagram stories.
Although it can be more work, it’s still YOUR content. This will show the brand you’re dedicated and that they can depend on you for future collaborations. The content you created may even get reposted on their page and as a result, you’ll gain more exposure.
And please ALWAYS meet your deadlines. I like to get my content done early so I can make sure everything looks good. You can take extra time to make edits, captions, or work on more content! If you don’t deliver what the brand needs on time, then most likely they will not consider you for a future collaboration.
Thank them for the opportunity
Always remember to say thank you at the beginning and end of a collaboration. Let the brand know you appreciate them for the opportunity and make sure you keep in contact with them. It’s important to build long-term professional relationships and engage with their content. And if you truly love their products, continue to share them with your audience whether you’re being paid or not.
Doing these things will keep you on their mind if they have any future collaborations they need influencers for.
Phew, I know that’s a lot of information to take in, but I promise everything is worth knowing! I can’t begin to tell you how much research I’ve done on how to secure collaborations and how to handle them. I was also able to reach out to bigger influencers with more experience, and thankfully, they ended up sharing their personal experiences with me which ended up helping me secure more collaborations.
Your following and engagement will continue to grow as you create consistent, attractive content. And you’ll also put yourself out there in front of more brands and show them you’re the best influencer to collaborate with.
The last post in this series will discuss rates. Rates are what you charge for content a brand is expecting from you. For example, you may charge $30 per sponsored post and $60 for videos. Your rates won’t be the same as other influencers! There will be more information on the next post so you can know how to become a successful natural hair influencer, learn how to secure more collaborations, and get paid to do what you’re passionate about.
See you then!
Want to read the first post in this series on How to Become a Natural Hair Influencer? Check it out here.