Blogging Tips

How to Get Collaborations With Your Favorite Brands

December 12, 2018
Learn how to get collaborations with your favorite brands and handle them professionally.

In my last post, we discussed the steps you should take to become an Influencer!

After you continue those steps, you’ll notice brands starting to contact you for collaborations. Yes, it’s exciting when you get that first message/email asking if you would like to work with them!

When I finally had an opportunity to work with a brand I loved, I was ecstatic! I had only been blogging for 3 months around this time and was below 2,000 followers. If you follow the steps from the last post, you’ll be able to get collaborations with a smaller following as well. Your constant support and honest reviews will be noticed!

In this post, we’re going to discuss tips that helped me learn how to get more collaborations and handle them professionally. You will also learn why you shouldn’t say yes to every collaboration that is presented to you. All opportunities aren’t good ones, and you don’t want to lose the trust of your audience by constantly promoting products for fast money.

Tips on How to Get Collaborations

What Do They Expect From You?

When you start getting collaborations from brands, it's important to find out what they want from you. What deliverables are they looking for?

When a brand reaches out to you, it’s always for a reason. Maybe they have a sale coming up and need promotion, or they want to send you free products in exchange for your honest review. One thing you should always ask a brand before accepting a collaboration is: “What are you expecting from me?”

Are they looking for a certain amount of photos and/or videos to be posted? Do they want you to promote their brand on other social channels? Does the collaboration have a deadline? Are you being compensated?

You also want to make sure the collaboration is something that will interest your audience. Your followers want to continue seeing good-quality content, therefore, you don’t want to accept work that has nothing to do with the purpose of your page. For example, if you’re a beauty influencer but promote food, then this will confuse your audience!

The brand will let you know what they expect upfront and if there is a deadline.

Related Post: Questions to Ask Before Working With Brands

Don’t Say Yes to Every Collaboration

I understand how exciting it can be when you get collaborations and continue to have opportunities come up. However, you don’t want to accept every opportunity just because they are offering free products and/or paid promotions. Some questions you should ask yourself before accepting collaborations are:

  • Does this brand/product fit my niche?
  • Would I buy these products with my own money?
  • Is this something my audience would be interested in learning more about?

If you wouldn’t use the product, then don’t accept the collaboration. You also want to do your research on the brand by checking out their website, reviews, and comments other people are posting on their page. This is another way to figure out if you should move forward and work with them.

Before accepting a collaboration, you should ask yourself if your audience would be interested in learning more about the product/service. Click To Tweet

Always Meet Your Deadlines

You found the right collaboration, accepted it, and now it’s time to work! I have always been the type of person to go above and beyond when I’m working for someone. Doing more than what is required can show how committed you are and it’ll set you apart from the other influencers.

It’s important to remember what your audience loves. For example, you and the brand agreed to create content showing your before and after results. You could go the extra mile and show a mini clip of how you apply the products and even promote it on your Instagram stories.

Although it can be more work, it’s still YOUR content. This will show the brand you’re dedicated and they can depend on you for future collaborations. The content you created may even get reposted on their page and as a result, you’ll gain exposure. 

ALWAYS meet your deadlines. I like to get my content done early so I can make sure everything looks good. You can take extra time to make edits, captions, or work on more content! If you don’t deliver what the brand needs on time, then most likely they will not consider you for future collaborations.

It's important to always meet your deadlines for brand collaborations if you want to be considered for future partnerships. Click To Tweet

Thank them for the opportunity

Always remember to say thank you at the beginning and end of the collaboration. Let the brand know you appreciate them for the opportunity and make sure you keep in contact with them. It’s important to build long-term professional relationships and engage with their content. And if you truly love their products, continue to share them with your audience whether you’re being paid or not.

Doing these things will keep you on their mind if they have any future collaborations they need influencers for. I’ve been able to work with a few brands multiple times on campaigns because they know how I work and what value I can provide. Your main goal should be long-term partnerships. Brands love going back and using the same Influencers for promotion, especially if they already know how much you’re worth.

Phew, I know that’s a lot of information to take in, but I promise everything is worth knowing! I can’t begin to tell you how much research I’ve done on how to get collaborations and handle them. Your following and engagement will continue to grow as you create consistent, attractive content. And you’ll also put yourself out there in front of more brands and show them you’re the best influencer to collaborate with. 

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Are you ready to start working with your favorite brands? In this post, learn how to approach brands for collaborations and land your first brand deal.
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  • Reply Stella Price December 12, 2018 at 12:30 pm

    Great post very informative!!

  • Reply naturally_madisen December 12, 2018 at 1:23 pm

    Thank you for reading!

  • Reply Gabriella January 8, 2019 at 8:05 pm

    Your post are so informative and thorough. This is definitely what I needed to help me decide. I know I want to be an influencer but I’m not sure what brands to reach out to first. I have a few that I use often but I also have some that I want to try. Who should I go to first? I’m gonna reach out to you on IG also.

    • Reply Madisen January 8, 2019 at 8:09 pm

      Thank you for reading! I’m glad it helped you! And you should go to any brand that you’re interested in working with. A good place to start is small businesses since they don’t require you to have a huge following to collaborate with them. It may be harder to get collaborations with bigger brands such as Mielle Organics, The Mane Choice, etc.

  • Reply Bri February 23, 2019 at 6:45 pm

    This post is so helpful. Thanks a lot for explaining everything in a way everyone can understand.

    • Reply Madisen February 23, 2019 at 9:05 pm

      Thank you for reading! I’m glad it was helpful for you.

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