In my last post, we discussed the steps you should take to become an Influencer!
After you continue those steps, you’ll notice brands starting to contact you for collaborations. Yes, it’s exciting when you get that first email asking if you would like to work with them!
When I finally had an opportunity to work with a brand I loved, I was ecstatic! I had only been blogging for 3 months and had around 1,500 followers. If you follow the steps from the last post, you’ll be able to get collaborations with a smaller following as well. Your honest reviews and quality content will be noticed!
In this post, we’re going to discuss tips that helped me learn how to get collaborations and handle them professionally. You will also learn why you shouldn’t say yes to every opportunity that’s presented to you. You don’t want to lose the trust of your audience by promoting products you don’t believe in for fast money.
How to Get Collaborations
What Do They Expect From You?
Brands reach out to you for a reason. They may have a sale coming up and need promotion, or they want to send you products in exchange for your honest review. One thing you should always ask before accepting a collaboration is what do they expect from you.
Are they looking for a certain amount of photos/videos? Do they want you to promote their brand on other platforms? Does the collaboration have a deadline? Are you being compensated for your time?
You also want to make sure the collaboration would interest your audience. Your followers want to continue seeing good-quality content, therefore, you don’t want to accept work that has nothing to do with the purpose of your platforms. For example, if you’re a beauty influencer but promote a food company, this may confuse your audience and you won’t receive much engagement.
Related Post: Questions to Ask Before Working With Brands
Don’t Accept Every Collaboration
I know it’s exciting when you start receiving opportunities from brands, however, you don’t want to accept every offer just because they’re giving you free products and/or money. Some questions you should ask yourself before moving forward with collaborations are:
- Does this brand/product fit my niche?
- Would I buy these products with my own money?
- Would my audience be interested in this?
If you wouldn’t use the product, then don’t accept the collaboration. Another thing you want to do is research the brand by checking out their website, other reviews, and comments people are posting on their page. Knowing this information will determine if you’re interested in moving forward.
Meet Your Deadlines
You found the right collaboration and now it’s time to work! Make sure you know your deadlines and finish the content beforehand. The worst thing you can do is accept an opportunity and not deliver what the brand expects on time. This can impact any future opportunities to work with them.
When you finish your content before the deadline, you’ll have time to edit, work on an engaging caption, and focus on other content you have planned. It’s also good to run your content by the brand for approval to make sure they’re satisfied with it. If they want any changes made, you’ll have plenty of time to get it done.
If you want to be considered for future opportunities, especially paid ones, meet your deadlines and don’t make the process more difficult for the brand.
Always Say Thank You
When you accept a collaboration, it’s great to thank the brand for the opportunity. You also want to thank them after the collaboration is complete. Think about it, out of all the content creators they could’ve chosen, they decided to pick you. They saw how valuable you were and gave you a chance. Make it known that you’re grateful for their consideration!
It’s important to keep in contact with brands you’ve worked with a build long-term, professional relationships. I love working with brands multiple times, especially if I enjoyed their products and know my audience is interested in them. This will also show others that you genuinely like the products and they’ll more than likely make a purchase! Sometimes, people need to see a brand featured a few times before making the decision to support them.
You want to stay on their mind when they have future collaborations they need Influencers for. Brands enjoy working with the same Influencers, especially if they delivered the results they were looking for. They’ll already know the value you can provide their brand, therefore, you’ll be at the top of their list when they’re interested in another promotion.
I know that’s a lot of information to take in! Following these tips will get your content in front of more brands and your target audience. You’ll be able to build genuine relationships from your collaborations and show that you’re the best Influencer to work with.