Are you ready to start pitching yourself to brands but aren’t sure how? Do you need help figuring out what to say? In this post, I’ll be providing tips and my personal experiences on pitching to brands and how you can successfully secure more collaborations with your favorite natural hair brands!
It can seem scary when you think about pitching yourself to brands, however, you must remember if you want something, you need to ask for it. There are many bloggers on social media and it can become difficult to stand out when you’re new to the blogging world. It’s important to know/have the following things:
- What value you can bring to brands
- Have a unique blogging voice
- Have good-quality, creative content to offer.
If you’re not showing the brands you pitch any benefits of collaborating with you, then you won’t be worth their time.
You must have confidence in yourself before you start pitching to brands. If you’re not your own biggest fan, then you can’t expect anyone to believe in you. Always remain humble no matter what stage you are in your blogging journey, but still remember your worth!
So, let’s get right into this post!
How to Start Pitching Yourself to Brands
Before Sending a Pitch
There are steps you should take before pitching yourself to a brand. The first thing you want to do is RESEARCH! Take a look at their past collaborations with Influencers so you can get an idea of what they’re looking for. This will help you create your pitch specifically for the company.
Also, follow their social media accounts and engage with their content regularly. This is a great time to start building a connection and showing your interest in their products.
How to Send Your Pitch
When you start pitching yourself to brands, I’d recommend sending an email instead of messaging them on social media. Why? Because this is more professional in my opinion. However, every brand is different and it depends on their preference. Check their Instagram bio and see if they take DM’s or emails!
Go to their website and find their ‘Contact Us’ page to get the correct email address to send your pitch to. It’s good to find the owner’s name and use it in the email! You also want to use this time to research more about their brand.
- Who are their customers?
- Would their products interest your audience?
- How can this company benefit your brand?
It’s similar when you apply to a job. You would research information about the position so you can be prepared for the interview. Treat your brand/blog as a business!
Email Subject Line
You want to make it clear in your subject line what the email is about. For example, when you pitch yourself to brands, a good subject line to put would be:
“(Your social media handle) x (brand name) Collaboration“
This will catch the attention of the person you’re reaching out to, especially if they’re looking for bloggers to collaborate with.
What to Include in Your Email Pitch
It’s important to remember brands are receiving many emails every day. They’re busy people and won’t always have time to read through a long email. More than likely, they will skim through your email and see what catches their attention. Keep it simple and straight to the point.
Start off by giving an introduction. You want to include your name, what you do, social media handle(s), and the reason you’re emailing them. Here’s an example:
Hello (owner’s name),
My name is XYZ and I’m a Beauty and Lifestyle Blogger. You can find me on social media at @XYZ (link to your social media account), and I run a blog called XYZ (include link to URL). I’m emailing you to discuss a collaboration with your brand in exchange for a (blog post/photo/tutorial).
Remember, this is just an EXAMPLE! You have to find what introduction works best for you.
Another thing you can include is your stats. For example, if you know you have built an audience who always engages with your content, put that in your pitch! If you have experience collaborating with other brands, you can also send them information on how successful it was.
If you have Google Analytics connected to your website, you’re able to see stats and demographic information you can provide to the brand. If you don’t have a blog, you can use your social media stats such as:
- How many followers you have
- Main focus of your content
- Engagement rate
You don’t have to include every single stat. Only provide what you think is important for the collaboration.
How Will You Use Their Product(s)?
In your email pitch, you want to be clear on what value you can bring to their company. How do you plan on showcasing their products? Do you want to do a tutorial or write a blog post? What content can they expect from you and how long will it take?
Before pitching yourself to brands, you should always have an idea of what you will provide for the collaboration. A brand shouldn’t have to sit back and figure out what you’re emailing them about and why you’re asking for free products and/or compensation!
For example, if you want to feature their product(s) on your blog, you can say something along the lines of:
“I’m working on a “Best Products for a Twist-Out” blog post and would love to try out your product(s) and feature my before and after results. Many naturalistas tend to have a difficult time finding the right products to achieve twist-outs, and I want to show them how they can get defined results from using your product(s).“
You get the point right? Sell yourself and don’t be afraid to come up with creative ideas. It’ll make the discussion easier if you already have content in mind you want to create. This will show the brand you’re prepared!
This is also a good time to say which product(s) you’re interested in receiving. If you’re expecting to receive specific products from the brand, then you should be upfront with them. But remember, the choice is ultimately up to them! However, it doesn’t hurt to mention it, you never know if they’ll agree!
Ending Your Email Pitch
You should always thank the person for taking the time to read your email. Another good thing to say is: “I hope we can discuss this collaboration further. I look forward to hearing back from you”. It doesn’t need to be anything extravagent, keep it short and sweet!
Have a Media Kit to Attach (Optional)
Every brand won’t require you to have a Media Kit, however, it’s good to have one just in case! A Media Kit is similar to your resume, and it includes the following:
- Your name and what you do (Blogger, Influencer, etc.)
- Past collaborations
- Social media and/or Blog stats (monthly views, engagement rate, follower count, demographics, etc.)
- Contact information (email, social media handle(s), phone number)
If you’re a new blogger, don’t feel discouraged if you’re not able to fill in your Media Kit. Include your best and most important stats that would catch brands attention. For example, maybe you don’t have a decent amount of monthly views on your blog but your social media engagement is great. Include those numbers on your Media Kit!
You want to ensure you keep your Media Kit up to date whenever you’re sending it to a brand. A Media Kit can be created on Canva, there are many tutorials on YouTube and examples on how to do it!
I’ll have an entire post on Media Kit’s coming soon, so don’t worry if you’re confused about this step! Just know having this can be helpful when you start pitching yourself to brands.
Wait for a Response Before Following Up
After you send your pitch, I know it’s easy to start feeling anxious waiting on a response. However, don’t overwhelm yourself! Keep track of the brands you pitch to and if you don’t hear anything back within a week or two, then it’s okay to send a follow up email to make sure they received it.
Unfortunately, some brands may not respond back to you or they may decline the collaboration. Don’t let fear of rejection keep you from pitching yourself to brands. You never know what opportunities you’ll have if you put yourself out there!
Do you think you’re ready to start pitching yourself to brands? Once you send those first couple of emails out, you’ll start to become more comfortable and it won’t seem as scary anymore.
I hope this post was helpful and provided you with more understanding on how to start pitching yourself to brands. You’ll be able to work with your favorite ones soon! Have confidence in yourself and know your worth.