How to Confidently Pitch to Brands as an Influencer

Are you ready to start pitching yourself to brands but aren’t sure how? In this post, I’ll be sharing tips on pitching and how you can successfully secure partnerships with your favorite brands on social media!

You want to find the confidence to start reaching out to brands because you can’t always expect them to email you first.

It’s important to stand out from the crowd of other Influencers and take the initiative to put your content in front of potential partners.

How to Write an Email Pitch

Do Your Research

Before you start pitching to brands, the first thing you want to do is research more about their company.

It’s important to look into brands that you’re interested in working with to figure out if the partnership will be mutually beneficial and resonate with your audience.

Who is their target audience? What does their overall aesthetic look like? What kind of Influencers have they worked with in the past?

It’s also a good idea to start following them on social media to engage with their content. This is a way to start building a connection and showing your interest.

How to Send a Pitch

The best way to send a pitch is through email. Go to the brand’s website to find an email you can reach out to for Influencer partnerships.

Some emails you may find can look like this:

• partnerships@brandname.com
• collaboration@brandname.com
• influencers@brandname.com

If you’re not able to find an email on their website, you can look on LinkedIn to find a contact who works in marketing. Sometimes it’s best to pitch directly to the person in charge of brand partnerships since you can personalize the email.

Two resources you can also look into for brand contacts are Hunter.io and RocketReach. These websites will help you find accurate emails to potentially pitch to.

If those options don’t work, then you can reach out to the brand through DM and ask for their contact that handles Influencer marketing.

Email Subject Line

You want to make it clear in your subject line what the email is about. Here are a few examples:

• Naturally Madisen x Walmart Collaboration
• Potential Partnership: Naturally Madisen x Walmart

This will catch the attention of the person you’re reaching out to, especially if they’re looking for creators to work with.

Introduction

Remember that brands are receiving many emails daily. They’re busy and won’t always have time to read through a long email.

This is why you want to keep it simple and straight to the point.

Start your email by giving an introduction. Let them know your name and what the purpose of your brand is.

Here’s an example:

Good morning Lisa,

My name is Madisen and I’m a Blogger and Content Creator based in Charlotte, NC. I’m passionate about helping women learn how to take better care of their personal hygiene by sharing effective beauty products. I also teach them how to improve their wellness naturally and make self-care a priority. It’s great to virtually meet you!

Always address the person you’re reaching out to by their first name. This will show that you did your research!

How Do You Align?

Have you been a long-time customer or fan of their products? Would their mission and values resonate with your audience? How does your brand align with theirs?

It’s always beneficial to pitch to brands that you already support. If you mentioned their products on your platforms, this can help you stand out. Brands love when Influencers talk about them organically!

Feel free to send them a link to the content featuring their products. This will give them an idea of the type of work you create and how well your audience responded.

Here’s an example to use:

I’m a huge fan of Good Molecules and have featured your Discoloration Serum on my blog as the best product for fading hyperpigmentation. You can check it out by clicking on the link below!

I believe that Good Molecules and I are perfectly aligned since we’re both committed to sustainability and using effective ingredients that’ll benefit our skin’s health. My audience of women between the ages of 18-35 would resonate with your values and love to see more of your products featured.

Ending Your Pitch

You want to end your pitch by showing the brand that you’re interested in learning about different ways to work with them and adding a call to action.

A call to action is a statement designed to receive an immediate response. It encourages the reader to complete a certain task, and that’s exactly what you want the brand to do once they finish reading your pitch.

Here’s an example:

I’d love to build a relationship with Good Molecules and learn more about upcoming campaigns that I may be the perfect fit for.

Do you have availability to hop on a quick Zoom call this week? I’d love to schedule a meeting to discuss this potential opportunity further with you. I look forward to hearing back from you soon!

In this example, your call to action includes asking them if they have availability to schedule a call this week and that you look forward to hearing back.

This can encourage them to respond to your pitch if they’re interested! It also shows your initiative in getting to know more about their marketing goals and how you can support them.

Have a Media Kit

A media kit is a document that showcases the purpose of your brand, social media/blog analytics, audience demographics, and a list of services you offer.

Every brand won’t require this when you pitch, however, it’s good to have one just in case!

Your media kit should include your best analytics to show the value brands would gain from working with you.

I created my media kit for free on Canva. They have a variety of templates to choose from and you can edit them to fit your brand aesthetic.

If you want to learn more about creating a professional media kit, read this post: Why Having a Media Kit is Important for Influencers.

Following Up

After you send your pitch, it’s easy to start feeling anxious while waiting for a response. However, don’t overwhelm yourself!

Keep track of the brands that you pitch to, and if you don’t hear anything back within a week, send a follow–up email.

It’s possible for a brand to miss your email or forget to respond. Following up will push your pitch back to the top of their inbox!

Here’s an example of how to follow up:

Good morning Lisa,

I hope that you’re having a great week so far! I’m following up on the email I sent last week regarding an opportunity to partner with Good Molecules.

I’d love to know if working together would be beneficial for your brand at this point in time and discuss ways I can help you reach your marketing goals. I can’t wait to hear back from you!

Unfortunately, some brands won’t respond to your email pitch, and that’s okay! Don’t let the fear of rejection keep you from reaching out to them.

You never know what opportunities you’ll secure when you put yourself out there.

As you continue pitching yourself to brands, you’ll gain more confidence and know your worth as a creator.

Although reaching out to brands can be nerve-wracking, including these tips will help you craft a professional email pitch that they’ll appreciate and value.

Check out these other posts!

• How to Become an Instagram Influencer in 5 Steps
• Important Questions to Ask Before Working With Brands
• How to Increase Your Income as a Content Creator