Blogging Tips

How to Confidently Pitch to Brands as an Influencer

January 15, 2019
A black woman sitting at a desk while typing on the computer

Are you ready to start pitching yourself to brands but aren’t sure how? In this post, I’ll be sharing tips on pitching and how you can successfully secure partnerships with your favorite brands on social media!

You want to find the confidence to start reaching out to brands because you can’t always expect them to email you first.

It’s important to stand out from the crowd of other Influencers and take the initiative to put your content in front of potential partners.

How to Write an Email Pitch

Do Your Research

Before you start pitching to brands, the first thing you want to do is research more about their company.

It’s important to look into brands that you’re interested in working with to figure out if the partnership will be mutually beneficial and resonate with your audience.

Who is their target audience? What does their overall aesthetic look like? What kind of Influencers have they worked with in the past?

It’s also a good idea to start following them on social media to engage with their content. This is a way to start building a connection and showing your interest.

How to Send a Pitch

The best way to send a pitch is through email. Go to the brand’s website to find an email you can reach out to for Influencer partnerships.

Some emails you may find can look like this:


If you’re not able to find an email on their website, you can look on LinkedIn to find a contact who works in marketing. Sometimes it’s best to pitch directly to the person in charge of brand partnerships since you can personalize the email.

Two resources you can also look into for brand contacts are and RocketReach. These websites will help you find accurate emails to potentially pitch to.

If those options don’t work, then you can reach out to the brand through DM and ask for their contact that handles Influencer marketing.

Email Subject Line

You want to make it clear in your subject line what the email is about. Here are a few examples:

  • Naturally Madisen x Walmart Collaboration
  • Potential Partnership: Naturally Madisen x Walmart

This will catch the attention of the person you’re reaching out to, especially if they’re looking for creators to work with.


Remember that brands are receiving many emails daily. They’re busy and won’t always have time to read through a long email.

This is why you want to keep it simple and straight to the point.

Start your email by giving an introduction. Let them know your name and what the purpose of your brand is.

Here’s an example:

Good morning Lisa,

My name is Madisen and I’m a Blogger and Content Creator based in Charlotte, NC. I’m passionate about helping women learn how to take better care of their personal hygiene by sharing effective beauty products. I also teach them how to improve their wellness naturally and make self-care a priority. It’s great to virtually meet you!

Always address the person you’re reaching out to by their first name. This will show that you did your research!

How Do You Align?

Have you been a long-time customer or fan of their products? Would their mission and values resonate with your audience? How does your brand align with theirs?

It’s always beneficial to pitch to brands that you already support. If you mentioned their products on your platforms, this can help you stand out. Brands love when Influencers talk about them organically!

Feel free to send them a link to the content featuring their products. This will give them an idea of the type of work you create and how well your audience responded.

Here’s an example to use:

I’m a huge fan of Good Molecules and have featured your Discoloration Serum on my blog as the best product for fading hyperpigmentation. You can check it out by clicking on the link below!

I believe that Good Molecules and I are perfectly aligned since we’re both committed to sustainability and using effective ingredients that’ll benefit our skin’s health. My audience of women between the ages of 18-35 would resonate with your values and love to see more of your products featured.

Ending Your Pitch

You want to end your pitch by showing the brand that you’re interested in learning about different ways to work with them and adding a call to action.

A call to action is a statement designed to receive an immediate response. It encourages the reader to complete a certain task, and that’s exactly what you want the brand to do once they finish reading your pitch.

Here’s an example:

I’d love to build a relationship with Good Molecules and learn more about upcoming campaigns that I may be the perfect fit for.

Do you have availability to hop on a quick Zoom call this week? I’d love to schedule a meeting to discuss this potential opportunity further with you. I look forward to hearing back from you soon!

In this example, your call to action includes asking them if they have availability to schedule a call this week and that you look forward to hearing back.

This can encourage them to respond to your pitch if they’re interested! It also shows your initiative in getting to know more about their marketing goals and how you can support them.

Have a Media Kit

A media kit is a document that showcases the purpose of your brand, social media/blog analytics, audience demographics, and a list of services you offer.

Every brand won’t require this when you pitch, however, it’s good to have one just in case!

Your media kit should include your best analytics to show the value brands would gain from working with you.

I created my media kit for free on Canva. They have a variety of templates to choose from and you can edit them to fit your brand aesthetic.

If you want to learn more about creating a professional media kit, read this post: Why Having a Media Kit is Important for Influencers.

Following Up

After you send your pitch, it’s easy to start feeling anxious while waiting for a response. However, don’t overwhelm yourself!

Keep track of the brands that you pitch to, and if you don’t hear anything back within a week, send a followup email.

It’s possible for a brand to miss your email or forget to respond. Following up will push your pitch back to the top of their inbox!

Here’s an example of how to follow up:

Good morning Lisa,

I hope that you’re having a great week so far! I’m following up on the email I sent last week regarding an opportunity to partner with Good Molecules.

I’d love to know if working together would be beneficial for your brand at this point in time and discuss ways I can help you reach your marketing goals. I can’t wait to hear back from you!

Unfortunately, some brands won’t respond to your email pitch, and that’s okay! Don’t let the fear of rejection keep you from reaching out to them.

You never know what opportunities you’ll secure when you put yourself out there.

As you continue pitching yourself to brands, you’ll gain more confidence and know your worth as a creator.

Although reaching out to brands can be nerve-wracking, including these tips will help you craft a professional email pitch that they’ll appreciate and value.

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  • Reply Deidre Summerfield January 15, 2019 at 2:55 pm

    Such great ideas! I’ll definitely be following these in the near future!

    • Reply Madisen January 15, 2019 at 3:35 pm

      Thank you for reading boo! I hope these tips work for you!

    • Reply Bri February 21, 2019 at 12:04 pm

      Great post love. What if the brand reaches out to you?

      • Reply Madisen February 21, 2019 at 10:25 pm

        I talk about that in the How to Secure Collaborations blog post. It discusses how to handle a collaboration and how to choose which ones that are best for your brand.

      • Reply Jamie Beaugard January 23, 2020 at 8:55 am

        This was super helpful! Thanks so much!

        • Reply Madisen January 23, 2020 at 3:41 pm

          Thank you for reading! I’m glad it was helpful for you ♥️

  • Reply Essence Sylvia Smith January 15, 2019 at 3:24 pm

    Hello Ms. Madison,

    I sent my first pitch not too long ago! It can be so scary. I really enjoyed reading this blog. It is very helpful to others. Keep the post coming sis. I’m loving your natural hair journey ( I peeped your IG). I’m natural as well but I can’t manage so I do ALOT of sew ins.

    And As Always,✨

    • Reply Madisen January 15, 2019 at 3:36 pm

      Thank you for reading sis! And thank you! Yes natural hair can get frustrating at times but I love the journey.

  • Reply @McMurrayStyles January 25, 2019 at 12:08 pm

    This was a really good post! It’s jam packed with great information and advice. It was very encouraging to start reaching out because you never know what may happen!

    • Reply Madisen January 25, 2019 at 11:40 pm

      Thank you for reading! I’m glad it was encouraging. I know how scary it is but you’ll gain confidence over time!

  • Reply Nique February 11, 2019 at 3:37 pm

    This helped me alot because no one tells you about the subject line :/ I’m trying to pitch to a company but my stats are low but I dont want to write 2000 monthly blog views idk how to write it differently

    • Reply Madisen February 11, 2019 at 8:58 pm

      I’m glad it helped you! The subject line is just as important because you want them to open it. 2000 monthly views isn’t a bad thing, however, if you want to use something else you can put your social media followers on there. You’ll be surprised how many brands will still respond, everyone starts off somewhere!

  • Reply Nyika December 29, 2021 at 6:11 pm

    This is really great content and just the push I needed for the new year. Thank you so much! I wish you well on your journey

    • Reply Madisen December 30, 2021 at 1:39 pm

      You’re welcome! Let’s have a successful 2022!

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