Are you ready to start pitching yourself to brands but aren’t sure how? Do you need help figuring out what to say? In this post, I’ll be providing tips and my personal experiences on pitching to brands and how you can successfully secure more collaborations with your favorite ones!
It can seem scary when you think about pitching, however, if you want something, you need to ask for it. There are many bloggers on social media and it can become difficult to stand out when you’re new to the blogging world. It’s important to know what value you can provide, have a unique blogging voice, and offer good-quality content.
If you can’t show a brand how valuable it would be to work with you, then you won’t be worth their time!
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How to Start Pitching Yourself to Brands
Before Sending a Pitch
There are steps you should take before pitching yourself to a brand. The first thing you want to do is RESEARCH! Take a look at their past collaborations with Influencers so you can get an idea of what they’re looking for. This will help you create your pitch specifically for the company.
Start following their social media accounts and engage with their content. This is a great time to start building a connection and showing your interest in their products. It’s also a good way to get on their radar and notice you. I’ve done this with a variety of brands and it ended up working out once I pitched to them!
How to Send Your Pitch
When you start pitching yourself to brands, I’d recommend sending an email instead of messaging them on social media because it’s more professional.
Go to their website and find their ‘Contact Us‘ page to get the correct email address to send your pitch to. You want to make sure you personalize the email by using their first name and also show that you did your research. Here are some questions to ask yourself before writing the pitch:
- Who are their customers?
- Would their products interest your audience?
- How can this company benefit your brand?
It’s similar when you apply for a job. You would research information about the position so you can be prepared for the interview. If you go into it not knowing what the brand stands for or how the collaboration would be mutually beneficial, more than likely you won’t receive a response back.
If you’re not able to find a good email on their website, one resource I found out about last year is called Hunter.io. On this website, you can type in the brand’s name or website and find a list of their active emails. I’ve used this a few times when I wasn’t able to find an email and it has worked great!
Email Subject Line
You want to make it clear in your subject line what the email is about. They receive many emails per day and you want your pitch to stand out. Here are a few subject lines I’ve been using since I started pitching:
“(Your personal brand name) x (brand name) Collaboration“
“Naturally Madisen x Target Collaboration”
“(Potential Partnership/Collaboration: (brand name) x (your personal brand name)”
“Potential Partnership: Target x Naturally Madisen
“Collaboration Opportunity: Target x Naturally Madisen
This will catch the attention of the person you’re reaching out to, especially if they’re looking for bloggers to work with. You can make up your own subject lines, however, make sure it has something to do with the purpose of your email.
What to Include in Your Pitch
It’s important to remember brands are receiving a lot of these emails every day. They’re busy people and won’t always have time to read through a long email. More than likely, they will skim through it and see what catches their attention. Keep it simple and straight to the point.
Start off by giving an introduction and the reason why you’re reaching out to them! Here is what you want to include:
- Your name
- What you do/purpose of your brand
- Why you’re reaching out
Here is an example to follow for your introduction:
Hello (owner’s name),
My name is Madisen and I’m the Content Creator behind Naturally Madisen, a blog that helps women find clean beauty products and live a wellness lifestyle! I’m reaching out to see if you’d be interested in discussing a potential collaboration/partnership with me.
What Do You Love About Them?
After you provide an introduction, you want to talk about things you admire about their brand. Do you love their mission statement? Have you been a consumer of their products for some time? Would your audience be interested in their products and what they stand for?
It’s always beneficial to pitch to a brand that you already use and support regularly. If you mentioned their products on your social media platforms and/or blog, you can go the extra mile and link to that content in your pitch. This will give them an idea of what type of content you create and how your audience responded to it.
If you’re pitching to a brand that you’ve never used before, then that’s okay! Point out what stands out to you about their brand and why collaborating with you would be a great option. Here are a few examples to use:
If You’ve Used Their Products:
“I have been using your products for years now and have continued to recommend them to my audience on my social media platforms/blog! Some of my favorite products are _______. Here are a few pieces of content that I created for you featuring your products: (link to reviews). I’d love to continue creating good-quality content for you that will provide more value to your brand and highlight what you stand for.
Haven’t Tried Their Products:
As I stated above, if you haven’t tried their products but are interested in working with them, point out something that you love about their brand and why the collaboration would be mutually beneficial. For example, if you only promote clean beauty products on your page, you can say something along the lines of:
“I love that your brand is committed to using high-quality, all-natural ingredients in your products. It’s important that I continue to show my audience that using safe beauty products that are also effective is the best option. I know this collaboration would not only highlight both of our values but also interest my audience of beauty enthusiasts to check out what you offer.”
Another thing you can include is how you want to feature their products during the collaboration. For example, you may want to write a blog post about how to incorporate their products in a beauty routine, or film a tutorial on how their products can help you achieve a bomb style.
Ending Your Email Pitch
When ending your pitch, you want to use a call to action. A call to action is a statement designed to receive an immediate response from the person reading it. When you add a call to action, this encourages your reader to complete a certain task, and that’s exactly what you want the brand to do once they read your pitch.
Here is how I like to end my pitches:
“Does this collaboration sound like something you’d be interested in discussing further? If so, I’d be happy to send over a copy of my Media Kit so you can get an idea of who my target audience is and what value I can offer for your brand. Feel free to also check out my Instagram and Blog! Thank you for your time and I look forward to hearing back from you soon.”
Have a Media Kit/Press Kit Ready
Every brand won’t require a Press Kit, however, it’s good to have one just in case! A Press Kit (also called media kit) is similar to your resume, but it’s about your personal brand instead. It includes some of the following information:
- Your name and purpose of your brand
- Social media and/or Blog stats
- Contact information
- List of services you offer
- Examples of past collaborations
You want your Press Kit to include some of your best stats! If you have really good engagement, make sure that’s on there. Have a list of collaboration options that you offer for brands so they can know what type of content you’re the best at.
Make sure your stats are up to date whenever you send a copy of your Press Kit. I created mine using Canva and I can easily access it on my phone and update any information that has changed since the last time I sent it.
Following Up After Your Pitch
After you send your pitch, I know it’s easy to start feeling anxious waiting on a response. However, don’t overwhelm yourself! Keep track of the brands you pitch to and if you don’t hear anything back within a week or two, then it’s okay to send a follow
Here is one way I love following up:
“Hello (owner’s name),
I’m touching base regarding the email I sent about a potential partnership opportunity with your brand. The email can be found below! Please let me know if you’re interested in working together.
Unfortunately, some brands may not respond back or decline the collaboration. Don’t let the fear of rejection keep you from pitching yourself. You never know what opportunities you’ll have if you put yourself out there! As I stated in the beginning, you can’t sit back and expect every single brand to find you and send a pitch.
Do you think you’re ready to start pitching yourself to brands? Once you send those first emails out, you’ll start to become more comfortable and it won’t seem as scary anymore. I hope this post was helpful and provided you with more understanding of how to start pitching. You’ll be able to work with your favorite brands soon! Have confidence in yourself and know your worth.
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