Are you ready to start pitching yourself to brands but aren’t sure how? In this post, I’ll be providing tips and my experiences on pitching to brands and how you can successfully secure collaborations with your favorite ones!
It can seem scary when you think about pitching, however, if you want something, you need to ask for it. There are many creators on social media and it can become difficult to stand out when you’re new to the blogging world. It’s important to know what value you can provide, share your unique voice, and offer quality content.
If you can’t show a brand how valuable it would be to work with you, then you won’t be worth their time!
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How to Start Pitching Yourself to Brands
Before Sending a Pitch
There are steps you should take before pitching yourself to a brand. The first thing you want to do is RESEARCH! Take a look at their past collaborations with Influencers to get an idea of what they’re looking for. This will help you create your pitch specifically for the company.
Start following their social media and engage with their content. This is a great time to start building a connection and showing your interest in their products. It’s also a good way to get on their radar! I’ve done this with a variety of brands and it ended up working out once I pitched to them!
How to Send a Pitch
When you start pitching yourself to brands, I’d recommend sending an email instead of messaging them on social media because it’s more professional.
Go to their website and find their ‘Contact Us‘ page to get the correct email to send your pitch to. You want to make sure you personalize the email by using their first name — show that you did your research!
It’s similar when you apply for a job. You research information about the position so you can be prepared for the interview. If you don’t know what the brand stands for or how the collaboration would be beneficial, you won’t receive a response back.
If you’re not able to find a good email on their website, one resource I found out about is called Hunter.io. On this website, you can type in the brand’s website and find a list of their active emails. I’ve used this a few times when I wasn’t able to find an email and it has worked great! You can also look up the brand on LinkedIn or reach out to them on social media.
Email Subject Line
You want to make it clear in your subject line what the email is about. They receive many emails and you want yours to stand out. Here are a few I’ve been using:
“(Your brand) x (brand name) Collaboration“
“Naturally Madisen x Target Collaboration”
“(Potential Partnership: (brand name) x (your brand)”
“Potential Partnership: Target x Naturally Madisen“
This will catch the attention of the person you’re reaching out to, especially if they’re looking for bloggers to work with. You can also make up your subject lines and get creative!
What to Include in a Pitch
It’s important to remember brands are receiving a lot of emails every day. They’re busy people and won’t always have time to read through a long email. More than likely, they will skim through it and see what catches their attention. Keep it simple and straight to the point.
Start off by giving an introduction and let them know what the purpose of your brand is!
Here is an example to follow for your introduction:
Hello (owner’s name),
My name is Madisen and I’m the Content Creator behind Naturally Madisen where I discuss all things natural hair, clean beauty, and wellness!
What Do You Love About Them?
After you provide an introduction, you want to talk about what you admire about their brand. Do you love their mission? Have you been a customer for some time? Would your audience be interested in their products?
It’s always beneficial to pitch to a brand that you already use and support. If you mentioned their products on your social media and/or blog, link to that content in your pitch. This will give them an idea of what type of content you create and how your audience responds to it.
If you’re pitching to a brand that you’ve never used before, then that’s okay! Point out what stands out to you about their brand and why collaborating with you would be beneficial. Here are a few examples:
If You’ve Used Their Products:
“I have been using your products for years and have continued to recommend them to my audience on my social media platforms/blog! Some of my favorite products are _______. Here is content that I created featuring your products: (link to content).
Haven’t Tried Their Products:
If you haven’t tried their products but are interested in working with them, point out something that you love about their brand and why the collaboration would be mutually beneficial. For example, if you only promote clean beauty products, you can say something along the lines of:
“I love that your brand is committed to using all-natural ingredients. This aligns perfectly with my brands values and would interest my audience! It’s important to show them that using safe beauty products is the best option in their routine!”
Another thing you should include is how you want to feature their products. For example, you may want to write a blog post about how to incorporate their products in a beauty routine, or film a Instagram tutorial on how to achieve a bomb style.
“I’d love to work with you on a dedicated blog post and discuss 5 ways women can incorporate your best sellers in their beauty routine.”
Ending Your Email Pitch
When ending your pitch, you want to use a call to action. A call to action is a statement designed to receive an immediate response from the person reading it. When you add a call to action, this encourages your reader to complete a certain task, and that’s exactly what you want the brand to do once they read your pitch.
Here is how I like to end my pitches:
“I’d love to work with you if the opportunity presents itself. Let me know if this is a partnership that would be beneficial for your brand at this point in time! I look forward to hearing back from you soon.”
Have a Media Kit Ready
Every brand won’t require this, however, it’s good to have one just in case! A Media Kit is similar to your resume, but it’s about your brand instead. It includes the following:
- Your name + brands purpose
- Social media and/or blog analytics
- List of services you offer
- Previous collaborations
You want your Media Kit to include your best analytics! If you have really good engagement, make sure that’s on there. Have a list of collaboration options that you offer so they can know what type of content you’re the best at.
Related Post: Why Having a Media Kit is Important for Influencers
Make sure your analytics are up to date whenever you send a copy of your Media Kit. I created mine using Canva and I can easily access it on my phone and update information that has changed.
After you send your pitch, I know it’s easy to start feeling anxious waiting on a response. However, don’t overwhelm yourself! Keep track of the brands you pitch to and if you don’t hear anything back within a week, then it’s okay to send a follow
Here is one way I follow up, I always forward the email so the pitch can still be seen when the brand scrolls down:
“Hello (owner’s name),
I’m touching base regarding the email I sent about a potential partnership opportunity with your brand. The email can be found below! Please let me know if you’re interested in working together.
Unfortunately, some brands won’t respond to your pitch. Don’t let the fear of rejection keep you from pitching. You never know what opportunities you’ll have if you put yourself out there! As I stated in the beginning, you can’t sit back and expect every brand to find you.
Do you think you’re ready to start pitching yourself to brands? Once you send those first emails out, you’ll start to become more comfortable. You’ll be able to work with your favorite brands soon! Have confidence in yourself and know your worth.