A common question I get asked as a Content Creator is, “How do I start pitching to brands?”
Even though I have pitches come to me most of the time, I still reach out to brands that I’m interested in working with. As I’ve continued to pitch myself, I’ve gained knowledge on what should be included in your pitch and what you need to avoid.
On the blog, we talked about How to Pitch Yourself to Natural Hair Brands a few months ago. If you haven’t checked out that post, make sure you do, especially if you want to learn how to customize your pitch email.
Although I shared tips on what you should say to brands, there are still a number of “do’s and don’ts” you should always keep in mind before sending your email.
Keeping these in mind will help you have confidence while pitching yourself and you’ll also have a higher chance of receiving a response back! That’s what you’re aiming for right?
Let’s go ahead and talk about what you should do while pitching to brands:
The Do’s of Pitching to Brands
Find the right person to contact
Before you start pitching to brands, it’s important to find the right person to send your email to. Usually, you can find the email on their website under ‘Contact Us’. Your next question may be, “What if there are multiple emails listed? Which one do I choose?”
Whenever I pitch myself to brands, I always go with the PR email (email@example.com) unless there’s an email listed that clearly states it’s for collaborations or partnerships. You want to ensure you find the right email because you don’t want your amazing pitch to end up in the wrong inbox!
I recently found out about a website called Hunter.io where you can type in the brand you’re interested in pitching to and find a list of their active emails. I learned about using this free tool in a Facebook group and it has helped me a lot! You can do up to 50 searches per day for free.
If you type in the company on that website and still can’t find an email, there’s nothing wrong with messaging the company directly on social media and asking! Before doing that, I recommend doing as much research as you can before contacting them.
Have a Media Kit Ready
A Media Kit (also called Press Kit) is similar to a job resume. It’s a quick summary of what your personal brand and/or Blog is about, who your target audience is, past collaborations you’ve completed, and your social media statistics such as the number of followers you have or your engagement rate.
Check out this post: Why A Media Kit is Important for Influencers to learn more about the purpose of them and a breakdown of everything you should include on it. In the post, you will also find a video on how to create your own Media Kit and Rate Card using Canva. If you don’t want to create one on there, you can purchase a Media Kit on a website called Creative Market!
Having a Media Kit is great when you start pitching yourself to brands. You never know if a brand will ask for it, so it’s important to always keep it updated and ready to send. Show the brands you’re pitching to that you’re credible!
Focus On The Value You Can Provide
A mistake we as bloggers can make is focusing the email on what WE want from the brand. Instead of making everything about yourself, it’s important to talk about the value YOU can provide them and why they should work with you. Research the brand’s website and find out who their target audience is and what their values are.
One thing I love to do is read the backstory of the brand I’m interested in reaching out to. You can usually find out more information about them and why they started their brand on the ‘About Us‘ section on the website. If I read something about the brand that I know my audience would resonate with, I make sure to add that into my pitch.
When the brand you’re pitching to aligns well with the focus of your content, you can have a successful collaboration that is mutually beneficial and may have the opportunity to work with them again in the future!
The Don’ts of Pitching to Brands
Send Your Rates With the Initial Pitch
It doesn’t matter how excited you are, don’t bring up money until later on in the conversation. When you send your first email, focus on the value you can offer and the type of collaboration that would be beneficial.
You also don’t want to send your rates because you never know what budget the brand currently has for collaborations. The last thing you want to do is overprice or underprice your time and work.
You want to ask questions! Find out what goals the brand wants to reach and what type of content they’re looking for. Knowing that information will help you decide the rate you should charge! Also, don’t be afraid to negotiate so you and the brand can meet in the middle.
Discredit Yourself and Your Work
Here is an example of discrediting yourself or talking down on your worth:
“Hi, my name is X and I was emailing you in hopes of discussing a collaboration with your brand. I know I don’t have many followers or engagement, but I’d love to review your products on my page.”
You’re already letting the brand know why they shouldn’t collaborate with you. It’s important to be confident in what you can offer whether you have a huge follower count or not. If you can’t see your value, then you can’t expect anyone else to.
Let’s say you don’t have a huge following, what else could the brand gain from working with you? Do you have a great connection with your audience and know they trust your opinion? Do you have the target audience the brand is trying to reach? Can you create and edit good-quality content?
Figure out what makes you stand out from other creators and use that when pitching. When you’re confident in yourself and know your worth it will show through your pitch!
Not Following Up With the Brand
The last don’t of pitching yourself to brands is not following up after you send your initial pitch. An ideal time to follow up with a brand is one week. It’s important to remember you’re not the only Content Creator emailing them.
Here is a good way to follow up when pitching yourself to brands:
“Hello, I wanted to follow up regarding my email about the collaboration opportunity. The sent email is attached below. Please let me know if you’re interested in working together!”
Personally, I don’t follow up more than once. However, I found out some people follow up 2-3 times before moving forward. Don’t feel discouraged if you don’t receive a response back. You can always pitch the same brand again in the future once you’ve gained more experience as a Content Creator. Just because it’s a “no” now doesn’t mean it’ll be a no next time!
Pitching yourself to brands as a Content Creator will always seem intimidating at first. If you know your value and have confidence in the content you create, then eventually you’ll become comfortable sending out
Make sure you continue to be yourself and stand out from the crowd of other creators in your niche! Think about what makes you unique!
Have you started pitching yourself to brands yet? Do you still get nervous when pitching yourself?