Pinterest is bae, okay?! If you aren’t on this platform, you’re missing out on an opportunity to expand your reach. Millions are constantly looking for ideas that inspire them or solutions to their problems – I recommend all content creators take advantage of this to maximize the platform’s potential!
Over 90% of my blog traffic comes from promoting my posts on Pinterest. When you know how to use it correctly, this can drive more link clicks and potential subscribers. Besides linking to your website, you can also promote your Instagram content on Pinterest. I made a short reel on how I upload my videos which you can check out here.
Here are more benefits you can receive from using Pinterest:
- Grow your email subscribers
- Increase following on other platforms
- Earn income from affiliate links
- Promote your services + products
What I love the most about Pinterest is your content can go viral at any time. You may not see a lot of traffic for a specific topic right now, however, that can change in the future. I have a blog post that I wrote in 2018 that still receives impressions, clicks, and saves like the one below:
Before you can start driving traffic to your content, you want to set up your Pinterest account for success. In this post, I’m giving you 7 steps to follow so you can start getting seen by your target audience. There’s no point in promoting your content if no one will be able to find it!
Make sure you follow me on Pinterest!
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information
How to Use Pinterest for Beginners
Switch to a Business Account
Just like Instagram, Pinterest offers the option to switch to a business account. This will provide you with access to analytics such as:
- Monthly viewers
- Impressions for a pin
- Link clicks to your content
- Number of saves
- Top performing content
Before taking Pinterest seriously, I had a regular account that I pinned any and everything on. Instead of starting over, I cleaned up my profile and turned it into a business page. There’s no need to start over if you don’t want to.
Related Post: 6 Time-Saving Blogging Tools for Beginners
Create Niche-Specific Boards
If you decide to turn your regular account into a business, you want to clean up your profile. I’m sure you’ve been saving a bunch of DIY recipes, wedding ideas, and other inspiring content you find while scrolling. However, if these topics have nothing to do with your brand, you want to remove those boards.
Instead of deleting them, you can make the board private or secret. That way, you’ll still be able to save ideas you come across without others seeing it.
What niches will you be using your Pinterest to promote? Depending on that, this is how you’ll determine what kind of boards to create. For example, here are a few boards I’ve created for mine:
You want your page to reflect the topics you discuss regularly. Having niche-specific boards will help your target audience find your content. You can create as many as you want, however, make sure they align with your purpose and that you save content to them regularly.
Here are a few examples of boards you can create depending on your niche:
- Food: “Keto Diet Recipes”, “Holiday-Inspired Recipes”
- Mental Health: “Self-Care Tips + Resources”, “Daily Positive Affirmations”
- Fashion: “Personal Style Tips”, “Plus-Size Fashion Inspiration”
- Beauty: “Makeup Tips + Hacks”, ” Natural Hair Growth Remedies”
Create a Board for Your Blog
Creating a board dedicated to your content is important when setting up your Pinterest. It’s great to have it as a featured board. When people visit your profile, they’ll see that first and check out your content!
Include Keywords on Your Profile
SEO, which stands for search engine optimization, is important if you want your content to be found on Pinterest. You want to use keywords on your profile that’ll attract your target audience and those who are looking for solutions. Here are some areas on your profile to include them in:
Your username should include the niches you discuss on your platforms. When someone searches one of these terms, your profile will pop up. Since I discuss natural hair tips, clean beauty, and mental health, I made sure to add these to my username. When someone searches up these words, my account will pop up.
Use 1-2 sentences to describe the purpose of your brand and the topics you discuss. Make sure you include keywords related to your niche! Think about how you’d summarize what someone can expect when visiting your social platforms and/or website.
When you create your boards, you want to choose a name someone would search for. I know some people want to be fancy, but it’s best to keep it straight to the point if you want your audience to find your content.
Once you create a board, you’re able to write a description for it. In this section, include keywords to describe what type of content will be pinned to the board. This will ensure your boards are visible when someone is searching for these topics.
Another place to include keywords is in your pin descriptions before uploading them. A strategy I like to follow to write mine is:
- Include an effective title for your pin that’s eye-catching
- Use at least 2-3 descriptive keywords to explain the content in complete sentences
In the description above for my blog post “How to Negotiate Brand Deals As An Influencer“, you’ll see that I included extra words in the title to make it more appealing when people come across it. I also explained in a few sentences what my reader can expect from the blog post. It’s great to keep your descriptions straight to the point and include enough information to spark the interest of your target audience.
How to Find Keywords
Before including keywords, you want to find different phrases people are actively searching for. You can do this by typing in a few keywords in the search bar on Pinterest. Here’s an example:
The words that you see in the dropdown box in bold letters are what you should include in the places we talked about in the last section!
Here’s a quick example, if you do a post on starting a blog in 2021, here’s an example of how you can include the above keywords in the title and description:
Pin Title: How to Start a Money-Making Blog As A Beginner
Description: “Are you ready to start a blog to make money as a beginner in 2021? In this post, you’ll find an easy to follow checklist that will help you build your website.”
As you can see, the words that I highlighted in bold are keywords from the Pinterest search box. When people search up these terms, your content has the potential to pop up. This is how keywords work in all areas of your Pinterest profile and why they’re important to use.
Using keywords will rank your content and profile higher up so you’ll get seen by more people. Pinterest SEO is important. If you’re still confused about how to use SEO, I highly recommend checking out this eBook from Baydian Girl. She’s the Queen of SEO and breaks it down in a way that makes it easier to understand.
Tailwind is a scheduler that pins your content when your audience is the most active. I’m sure you don’t want to spend all day scrolling through Pinterest, saving content, and then promoting your own on top of that. Instead of having to manually pin throughout the day, let Tailwind take care of it for you.
Figuring out how to use Tailwind takes time, however, it’ll help you stay consistent on Pinterest while you work on other platforms. I still enjoy manually pinning some nights, but I don’t have to worry about doing it daily since I can schedule as many pins as I want.
One feature on Tailwind that’ll help increase your reach is called Communities. These are niche-specific groups you can join to promote your content. You want to join groups that are within your niche so your content can get seen by your target audience. Here is an example of my reach from one community I’m in:
Test it out and see how much of a difference you notice not only with your reach but how much time you save by scheduling your pins. Don’t expect a drastic change overnight, you have to stay consistent!
Create Graphics Using Canva
Since Pinterest is a visual search engine, you want to create attractive content that’ll grab someone’s attention while they’re scrolling. I love creating my pin graphics on Canva. They have a variety of templates to choose from and you have control over your fonts, colors, and the type of photos you use.
When you go to Canva, there’s an entire section dedicated to Pinterest. You can choose any template and edit it to fit your brand’s style. I stick with the same colors and fonts. It’s great to do this because people will start to notice what belongs to you based on how it looks. You want to brand yourself on Pinterest to stand out from the crowd!
On your graphics, you want to use an engaging title and fonts that pair well together. Make sure you also include the name of your website somewhere on the pin. I recommend creating vertical images because those tend to do better on Pinterest.
Related Post: 10 Helpful Apps for Content Creators to Download
Pin Other People’s Content
Start following similar people within your niche and repin their content when it interests you. Saving other content besides your own will help you fill-up the boards you created. This will ensure you have plenty of content so you can stay consistent on Pinterest!
When you’re on Tailwind, some of the tribes have a rule where you have to pin someone else’s content whenever you upload yours. There’s nothing wrong with supporting others and it won’t take away from the hard work you’re putting in to promote your pins! If anything, those same people will start engaging back with you and save your content for their audience to see!
I know I just hit you with a lot of information, but I promise it’ll start to make sense as you continue pinning and finding ways to get your content in front of the right audience. These are the strategies I’ve been following and it has brought me to where I am now. Pinterest works wonders and I can’t imagine not utilizing this platform to promote my content.
I’ll have more Pinterest tips coming because there’s so much more you can use it for! Go ahead and start setting up your Pinterest for success by following these tips! I promise you’ll notice a difference as you continue to remain consistent.