When I started blogging and heard about a media kit, I was confused like you probably are right now! I didn’t understand the purpose of it or how it would benefit my journey. However, now I see the importance of media kits for Influencers.
I’ve received many questions on what a media kit is, how to create one, and what to include. And that’s what we will discuss in this post! By the time you finish reading this, you’ll know how to create an attractive, professional media kit that’ll help you get brand partnerships!
Media Kits for Influencers
What is a Media Kit?
A media kit is a document that summarizes must-know information about your blog and/or social media platforms. It’s a quick summary for brands to review when they want to know your key stats.
As a new Influencer, an ideal length for your media kit is 1-2 pages. As you continue to gain more experience and grow, you can start including more information.
Media kits for Influencers will vary, yours won’t look the same as someone else’s. This document outlines how great YOUR brand is and why a brand should choose you for a partnership.
The Purpose of It
A media kit is an essential marketing tool when it comes to working with brands. It’s also used as a promotional tool to show your best stats, past brands you’ve worked with, and the services you provide.
Having a media kit is the best way to show brands how serious you are about what you do. If you want to eventually become a full-time Influencer, then you should have one!
A media kit can help you stand out from the crowd. It can be the reason you’re selected for a partnership over someone else who may not have one. It’ll show what value you can offer for each brand that is interested in working with you.
How To Create One
There are two options when it comes to creating a media kit.
I decided to take the free route and created mine in Canva. Canva has pre-designed templates if you don’t want to create one from scratch. When you’re on the website, type in “Media Kit” in the search bar.
Here is what should be included in your Media Kit:
Your picture + short bio
You should have a professional picture of yourself and a short bio about who you are, what you do, and the purpose of your brand. Why did you start your page/blog? What value are you bringing to your audience?
Social Media Following
Include your follower count on the social media platforms you’re most active on. Showing your stats on different platforms will give brands an idea of your reach and where your target audience is.
Blog Stats + Demographics
If you have a blog, then you should be familiar with Google Analytics. Google Analytics provides a breakdown of your website and shows how many monthly visitors you have, popular posts, information about your readers, and more!
You can include your monthly page views, audience demographics, and if you want, you can include the number of email subscribers you have when creating your media kit.
**Your audience demographics are the percentage of females vs males that visit your blog and the different age groups your blog attracts. For example, you may have 98% of women and 2% male visiting the most between the ages of 20-30.
Knowing who your audience is will help you choose the best partnerships. Using the example above, if a brand reached out and wanted to collaborate with you on skincare products for older women, you’ll know this isn’t the best option since most of your visitors are around the ages of 20-30!
Another thing you want to have on your media kit is the partnership options or services you offer. This will give brands an idea of how they can work with you. Here are examples of what you can include:
- Sponsored Blog Post
- Sponsored Social Posts
- Brand Ambassadorship
- Instagram Take-Over
If you have experience working with brands, then it’s great to include them in your media kit.
One thing you can do is find the logo of each brand you worked with and add it. The picture I attached near the beginning of this post will give you an idea of how it should look.
If you haven’t secured a paid partnership yet, then it’s okay to add brands that you’ve worked as an Ambassador for or received gifted products from!
Do You Include Your Rates?
I don’t recommend adding your rates to your media kit. You don’t know what the brand will expect from you in the partnership.
You may have a certain rate for one service, but the amount of work they’re asking for can increase your prices. The last thing you want is to be stuck in a partnership where you feel you aren’t being paid your
Your rates for the services you provide should be on a separate document, and it’s important to remember these will not be the same as other Influencers.
Related Post: A Breakdown of Terms to Know in Influencer Contracts
When Should You Send A Media Kit?
A media kit is essential when discussing partnerships with brands. One company may reach out to you via email and ask for a copy of your media kit, and that’s when you would attach the document and send it to them for review.
Make sure you’re able to access your media kit at any
Another time to send a media kit is when you’re pitching yourself to a brand. In your initial email, you can attach the media kit or let the brand know you’d be happy to send one over if they’re interested in discussing a partnership with you.
Related Post: How to Confidently Pitch Yourself to Brands
Woooooo that was a lot of information, so if you made it to the end of this post I’m proud of you!
After reading this, you should have all of the information you need to create a media kit. Media kits for Influencers are important to have if you want to take your brand seriously and want brands to do the same.
You want to stand out from the crowd of other Influencers that are pitching to the same brand. Show them why they should work with you and the value they’ll receive from doing so.