When I first started blogging and heard about a media kit, I was confused like you probably are right now! I didn’t understand the purpose of it or how it would benefit my blogging journey. However, now I see the importance of media kits for Influencers.
I’ve received many questions on what a media kit is, how to create one, and what to include. And that’s what we will discuss in this post! By the time you finish reading this, you’ll know how to create an attractive, professional media kit that’ll help you get brand partnerships!
Although this post is lengthy, it has all the information you need on media kits for Influencers.
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What is a Media Kit?
A media kit is a document (one page or more) that summarizes must-know information about your blog and/or social media platforms. It’s a quick summary for brands to review when they’re looking for a possible collaboration and want to know your key stats.
As a new Influencer, an ideal length for your media kit is 1-2 pages. As you continue to gain more experience and grow, you can start including more information.
Media kits for Influencers will vary, yours won’t look the same as someone else’s. This document outlines how great YOUR personal brand is and shows why a brand should choose you for a partnership over someone else.
Why Should You Have One?
A media kit for Influencers is an essential marketing tool when it comes to collaborating with brands. It’s also used as a promotional tool to show your best stats, past brands you’ve worked with, and services you provide.
Having a media kit is the best way to show brands how serious you are about what you do. If you want to eventually become a full-time Influencer, then you should have one!
As I said in the previous section, having a media kit can help you stand out from the crowd. It can be the reason you’re selected for a partnership over someone else who may not have one. It’ll show what value you can offer for each brand that is interested in working with you.
How Do You Create One?
There are two options when it comes to creating a media kit.
You can purchase a Media Kit Template on a website called Creative Market. From what I’ve seen, the highest cost is around $30. There’s also a website called Envato where you can look for different templates.
I decided to take the free route and created my media kit on Canva. I wanted to have as much control over the colors and fonts used in mine. Canva also has pre-designed media kit templates if you don’t want to create one from scratch. When you’re on the website, type in “Media Kit” in the search bar.
You can check out a video below from Estela, a Blogger and Youtuber, explaining how to create a media kit using Canva. She has other amazing tips for beauty Influencers on her YouTube channel, so make sure to subscribe while you’re there!
What is Included?
Here is what should be included in media kits for Influencers:
Your picture + short bio
You should have a nice, professional picture of yourself and a short bio about who you are, what you do, and the purpose of your brand. Why did you start your page/blog? What value are you bringing to your followers/readers?
Social Media Following
Include your follower count on social media platforms you’re most active on for your personal brand. Showing your stats on different platforms will give brands an idea of your reach and where your target audience is.
Blog Stats + Demographics
If you have a blog, then you should be familiar with Google Analytics. Google Analytics provides a breakdown of your website and shows how many monthly visitors you have, popular posts, information on your readers, and more!
You can include your monthly page views, the audience demographics, and if you want, you can include the number of email subscribers you have when creating your media kit.
**Your audience demographics are the percentage of females vs males that visit your blog and the different age groups your blog attracts. For example, you may have 98% women and 2% male visiting the most between the ages of 20-30.
Knowing who your audience is will help you choose the best partnerships. Using the example above, if a brand reached out and wanted to collaborate with you on skin care products for older women, you’ll know this isn’t the best option since most of your visitors are around the ages of 20-30!
In this section, it’s important to include the best email you can be reached at, your website URL, and your social media handles for the platforms you listed. Some people include their phone number and address here, however, if you’re not comfortable then it’s not necessary!
Another thing you want to have on your media kit is your collaboration options or services you offer. This will give brands an idea
- Sponsored Blog Post
- Social Media Campaigns
- Brand Ambassadorship
- Event Hosting
And anything else you would be interested in doing for a collaboration.
If you have experience working with brands, then it’s great to include them on your media kit. It’s okay if you are just starting out and don’t have anything to add! Don’t let that discourage you. Everyone has to start somewhere.
One thing you can do is find the logo of each brand you worked with and add it, or you can simply type out the name of the brands you’ve worked with. The picture I attached near the beginning of this post will give you an idea on how it should look.
Do You Include Your Rates?
If you charge for your content, I don’t recommend adding your rates in your media kit. Why? Because you don’t know what the brand will expect from you in the partnership. You may have a certain rate for one service, but the amount of work they’re asking for can increase your rates. You don’t want to be stuck in a partnership where you feel you aren’t being paid your
Your rates for the services you provide should be on a separate document, and it’s important to remember these will not be the same as other Influencers.
If you want to learn how to create a rate card, check out Estela’s other video below. The length of your rate card will vary depending on the services you offer, however, this video can give you an idea on how to create one when you’re ready!
When Should You Send Your Media Kit?
A media kit for Influencers is essential when discussing partnerships with brands. One company may reach out to you via email and ask for a copy of your media kit, and that’s when you would attach the document and send it to them for review.
Make sure you’re able to access your media kit at anytime and make changes when it’s needed. Since I created my media kit on Canva, I use the app on my phone to go in and update any stats that have changed since the last time I sent it.
Another time to send a media kit is when you’re pitching yourself to a brand. In your initial email, you can attach the media kit or let the brand know you’d be happy to send one over if they’re interested in discussing a partnership with you.
Need help writing an email pitch? Check out this post: How to Pitch Yourself to Natural Hair Brands
Woooooo that was a lot of information, so if you made it to the end of this post I’m proud of you! After reading this, you should have all of the information you need to create a media kit. Media kits for Influencers are important to have if you want to take your brand serious and want brands to do the same.
You want to stand out from the crowd of other Influencers that are pitching to the same brand. Show them why they should work with you and the value they’ll receive from doing so.
I hope this post gave you a better understanding of what a media kit is and why it’s important. If you have any questions, feel free to reach out to me via email or on my social media platforms!