When I started blogging and heard about a media kit, I was confused like you probably are right now! I didn’t understand the purpose of it or how it would benefit my journey. However, now I see the importance of media kits for Influencers.
If you aren’t sure what a media kit is, how to create one, or what information to include in it, then this post is for you!
By the time you finish reading, you’ll learn how to create an attractive media kit that’ll help you secure brand partnerships and stand out from the crowd of other Influencers in your niche.
Media Kits for Influencers
What is a Media Kit?
A media kit is a document that summarizes must-know information about your blog and social media platforms. As a new Influencer, an ideal length for your media kit is 1-2 pages.
This document outlines how great your platforms are and why a brand should choose to work with you.
The Purpose of Media Kits
A media kit is an essential marketing tool when it comes to working with brands. It’s used to showcase your best analytics, audience demographics, brands you’ve worked with, and the services you provide.
Having a media kit is the best way to show brands how serious you are about what you do. If you want to eventually become a full-time Influencer, then you should have one.
A media kit can be the reason you’re selected for a partnership over someone else who may not have one. It’ll show what value you can offer to each brand that is interested in working with you.
How To Create a Media Kit
There are two options when it comes to creating a media kit.
Canva has pre-designed templates if you don’t want to create one from scratch. You can type in “media kit” in the search bar to find different layouts to start with.
Information for a Media Kit
Your picture + short bio
You should include a quality picture of yourself and a short bio about who you are, what you do, and the purpose of your brand.
Here are a few questions to consider when writing your bio:
- Why did you start your blog and social media platforms?
- What type of content do you create for your target audience?
- What value does your audience receive from your content?
Social Media Following
Include your follower count on social media platforms you’re the most active on. Showing your analytics on different platforms will give brands an idea of your reach and where your target audience is.
Blog Analytics + Demographics
If you have a blog, then you should be familiar with Google Analytics. Google Analytics provides a breakdown of your website and shows how many monthly visitors you have, popular posts, information about your readers, and more!
Some information to include on your media kit are your monthly page views, audience demographics, and the number of email subscribers you have.
Your audience demographics are the percentage of females vs males that visit your blog, the different age groups your content attracts, and their location.
For example, you may have 98% of women and 2% of males between the ages of 20-30 who live in the United States that visit your blog the most. Knowing this information will help you choose the best brands to partner with.
Having a list of services that you offer will give brands an idea of how they can work with you.
Here are some examples:
- Sponsored Blog Post
- Sponsored Social Posts
- Brand Ambassadorship
- Instagram Take-Over
- Product Photography
Previous Brand Partnerships
If you have experience working with brands, then it’s great to include them in your media kit.
One thing you can do is find the logo of each brand you worked with and add it to a section. The picture I attached near the beginning of this post will give you an idea of how it should look.
If you haven’t secured a paid partnership yet, then it’s okay to add brands that you’ve worked as an Ambassador for or received gifted products from!
Do You Include Your Rates?
I don’t recommend adding your rates to your media kit. You don’t know what the brand will expect from you in the partnership.
You may have a certain rate for one service, but the amount of work they’re asking for can increase your prices. The last thing you want is to be stuck in a partnership where you aren’t being paid your
Your rates for the services you provide should be on a separate document, and it’s important to remember these will not be the same as other Influencers.
Related Post: A Breakdown of Terms to Know in Influencer Contracts
When Should You Send A Media Kit?
You should send a media kit when you’re introducing yourself to a brand before discussing a potential partnership. Some brands may reach out to you and ask for one or you can send it when you pitch to them.
Make sure you’re able to access your media kit at any
Related Post: How to Confidently Pitch Yourself to Brands
After reading this, you should have all of the information you need to create a professional media kit. They’re important to have if you want to take your brand seriously and want others to do the same.
Show brands why they should work with you and the value they’ll receive from doing so!