Blogging Tips

Why Having a Media Kit is Important for Influencers

May 22, 2019

When I started blogging and heard about a media kit, I was confused like you probably are right now! I didn’t understand the purpose of it or how it would benefit my journey. However, now I see the importance of media kits for Influencers.

If you aren’t sure what a media kit is, how to create one, or what information to include in it, then this post is for you!

By the time you finish reading, you’ll learn how to create an attractive media kit that’ll help you secure brand partnerships and stand out from the crowd of other Influencers in your niche.

Media Kits for Influencers

What is a Media Kit?

An example of a media kit for Influencers.

A media kit is a document that summarizes must-know information about your blog and social media platforms. As a new Influencer, an ideal length for your media kit is 1-2 pages.

This document outlines how great your platforms are and why a brand should choose to work with you.

The Purpose of Media Kits

A media kit is an essential marketing tool when it comes to working with brands. It’s used to showcase your best analytics, audience demographics, brands you’ve worked with, and the services you provide.

Having a media kit is the best way to show brands how serious you are about what you do. If you want to eventually become a full-time Influencer, then you should have one.

A media kit can be the reason you’re selected for a partnership over someone else who may not have one. It’ll show what value you can offer to each brand that is interested in working with you.

How To Create a Media Kit

There are two options when it comes to creating a media kit. 

You can find a variety of templates and purchase one on a website called Creative Market, or you can take the free route and design it through Canva.

Canva has pre-designed templates if you don’t want to create one from scratch. You can type in “media kit” in the search bar to find different layouts to start with.

Information for a Media Kit

Your picture + short bio

You should include a quality picture of yourself and a short bio about who you are, what you do, and the purpose of your brand.

Here are a few questions to consider when writing your bio:

  • Why did you start your blog and social media platforms?
  • What type of content do you create for your target audience?
  • What value does your audience receive from your content?

Social Media Following

Include your follower count on social media platforms you’re the most active on. Showing your analytics on different platforms will give brands an idea of your reach and where your target audience is.

Blog Analytics + Demographics

If you have a blog, then you should be familiar with Google Analytics. Google Analytics provides a breakdown of your website and shows how many monthly visitors you have, popular posts, information about your readers, and more! 

Some information to include on your media kit are your monthly page views, audience demographics, and the number of email subscribers you have.

Your audience demographics are the percentage of females vs males that visit your blog, the different age groups your content attracts, and their location.

For example, you may have 98% of women and 2% of males between the ages of 20-30 who live in the United States that visit your blog the most. Knowing this information will help you choose the best brands to partner with.

Collaboration Options

Having a list of services that you offer will give brands an idea of how they can work with you.

Here are some examples:

  • Sponsored Blog Post
  • Sponsored Social Posts
  • Brand Ambassadorship
  • Instagram Take-Over
  • Product Photography

Previous Brand Partnerships

If you have experience working with brands, then it’s great to include them in your media kit.

One thing you can do is find the logo of each brand you worked with and add it to a section. The picture I attached near the beginning of this post will give you an idea of how it should look.

If you haven’t secured a paid partnership yet, then it’s okay to add brands that you’ve worked as an Ambassador for or received gifted products from!

Do You Include Your Rates?

I don’t recommend adding your rates to your media kit. You don’t know what the brand will expect from you in the partnership.

You may have a certain rate for one service, but the amount of work they’re asking for can increase your prices. The last thing you want is to be stuck in a partnership where you aren’t being paid your worth.

Your rates for the services you provide should be on a separate document, and it’s important to remember these will not be the same as other Influencers.

Related Post: A Breakdown of Terms to Know in Influencer Contracts

When Should You Send A Media Kit?

You should send a media kit when you’re introducing yourself to a brand before discussing a potential partnership. Some brands may reach out to you and ask for one or you can send it when you pitch to them.

Make sure you’re able to access your media kit at any time and make changes as needed. Since I created mine on Canva, I use the app on my phone to go in and update analytics that changed since the last time I sent it.

Related Post: How to Confidently Pitch Yourself to Brands

After reading this, you should have all of the information you need to create a professional media kit. They’re important to have if you want to take your brand seriously and want others to do the same. 

Show brands why they should work with you and the value they’ll receive from doing so!

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  • Reply Shelby May 22, 2019 at 1:39 pm

    This was a great post Madisen. I love how you broke everything down and made it simple. I’m going to check out the videos you added so I can make my own! Thank you for this post.

    • Reply Madisen May 22, 2019 at 1:50 pm

      Thank you for reading! I’m glad it was helpful!

  • Reply Stevie-Mari May 22, 2019 at 3:29 pm

    Wow I loved this! There was so much information on here so thank you! I don’t have one, but after reading this I feel like I do!

    • Reply Madisen May 22, 2019 at 10:41 pm

      Awe thank you so much sis for reading! I’m glad this post was helpful!

  • Reply Courtney Élana May 22, 2019 at 6:10 pm

    I loved this post! It was really helpful! I don’t have a media kit, just a rate card, and this is perfect because I know I need to make one!

    • Reply Madisen May 22, 2019 at 10:42 pm

      Thank you for reading sis! Ah yes, having a Media Kit is perfect. Keep me updated and let me know how it turns out.

  • Reply JoAnna @mcmurraystyles May 22, 2019 at 6:42 pm

    Great info girl && Thank you sooooo much for the visual! I love using Canva it’s everything! I just was listening to Jenny Melroses Podcast about Media kits and I was like I don’t know what it actually looks like! 😂 It’s a lot like a resume but a little different since you can add your photos!

    • Reply Madisen May 22, 2019 at 10:43 pm

      Thank you love! I decided to do the visual last minute because I know I had to actually see it to understand what it was. So I’m glad that was helpful! And yes exactly! Just like a resume ♥️ I appreciate you for reading sis!

  • Reply Iesha May 23, 2019 at 9:36 am

    Thank you Maddy! This was good and very detailed. I always wanted to make a media kit & knew I needed one if I wanted to grow but didn’t know how. After reading this I know exactly where to start and get my media kit completed.

    • Reply Madisen May 23, 2019 at 7:52 pm

      Thank you for reading boo! Yesss I’m glad to hear that! So happy you found this helpful 😘

  • Reply Ulenney Villalona May 23, 2019 at 11:31 am

    Thank you so much for this informative post Madisen! I was able to create my own little media kit using your help from this post! Keep up the great work!

    • Reply Madisen May 23, 2019 at 7:52 pm

      Ah that’s amazing! I love hearing that. Thank you for reading!

  • Reply BeFab May 23, 2019 at 3:03 pm

    So basically it’s like a social media resume. Great idea. I never would have thought of that.

    • Reply Madisen May 23, 2019 at 7:53 pm

      Yes that’s a great way to put it! And it makes sense to have if you’re working with companies! It’s just like getting a regular job!

  • Reply Deidre Summerfield May 23, 2019 at 5:16 pm

    Great post Madison! Great tips!

  • Reply Tiana Zuniga May 27, 2019 at 11:36 pm

    Wow, you learn something new every day. I never knew this even existed. Very easy to understand, I’ll definitely try this out as I grow

    • Reply Madisen May 29, 2019 at 3:49 am

      I never knew either until a brand talked about it on Instagram! I hope everything works out for you when you do make one and thank you for reading!

  • Reply Shana June 19, 2019 at 11:06 am

    Listen your content is straight to the point for me and I have been sitting here readying for the last 30 minutes.

    • Reply Madisen June 19, 2019 at 6:33 pm

      Thank you sis! I try to get rid of all the “fluff” and get straight to the point because that’s the type of blogs I like to read 😂 can’t always beat around the bush! Thank you for reading!

  • Reply Mae July 3, 2019 at 12:23 am

    I’m so glad I’m finally reading your blog post! This was very helpful and full of great tips that I will be using. I’ll also be looking at those YouTube videos you recommended too! Thank you.

    • Reply Madisen July 3, 2019 at 2:50 pm

      Thank you for reading and I’m glad it was helpful! You’re welcome love!

  • Reply Katricia January 24, 2020 at 6:30 am

    Great post! I’m familiar with media kits but haven’t created my own for my blog. I think I’ll do that and finally send out some pitches. Thank you.

    • Reply Madisen January 25, 2020 at 12:58 pm

      Thank you for reading sis! And that’s exciting, good luck! You got this!

  • Reply Fara January 27, 2020 at 8:00 am

    Great read! I actually have not heard about a media kit prior to the post! But, I have already taken notes and plan to create on in the next few weeks! Thank you Maddy!

    • Reply Madisen January 27, 2020 at 10:59 pm

      Thank you so much for reading! And you’re welcome sis, I know yours will look amazing!

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