Lately, I’ve been receiving many messages about how I receive high engagement on my content. Increasing engagement on Instagram doesn’t happen overnight! I had to work on it daily and I’m still learning as I continue this blogging journey. Engagement is key, especially when it comes to collaborations with companies and building your personal brand.
This post is for you if you want to increase engagement on Instagram organically and know patience is key. If you’re expecting to learn about shortcuts, then this post isn’t for you. Unfortunately, many people take shortcuts when they buy their followers, likes, and/or comments. Even though this may bring satisfaction, it’ll only be temporary and this can affect your personal brand in the future.
You will need to put in work to start seeing an increase in engagement. However, there are a few mistakes you could make which can cause your audience to not engage with your content.
Why Do You Have Low Engagement?
You’re Not Consistent
I know we have a life outside of social media, but if you plan on building your personal brand then it’s important to stay consistent. You can’t expect to see a change if you only pop up here and there. Whenever you do have time to post, make sure you’re providing some type of value to your audience.
Sit down and think about which days/times you’ll be able to post. I choose one day out of the week where I focus on brainstorming ideas and creating content. Creating your content in batches will ensure you stay consistent and ahead of the game when it comes to posting. This will take a weight off of your shoulders since you won’t have to worry about creating every day.
You want your audience to anticipate your posts. Once they know when to expect your content, this will encourage them to engage and see what value you’re providing them.
Your Content isn’t Attractive
Not only is remaining consistent a step to follow to increase Instagram engagement but creating good-quality content is important too. Your audience is less likely to engage with blurry or dull content.
In order to create good quality content, you want to make sure you have enough light in your area. Lighting can either make or break the quality of your content. One way you can fix that is by purchasing a Ring Light or Softbox Lights like the ones below.
Check out my post: The Best Equipment for Content Creators to see other equipment I recommend.
You can either use your phone or a camera for your content. If buying a camera isn’t within your budget right now, that’s okay! Your phone can produce attractive content, however, you want to ensure the lighting in your area is on point. Eventually, I was able to invest in a Canon Camera and the quality of my content has changed tremendously.
I’d recommend doing your research prior so you can choose the best camera for your content. The Canon Rebel cameras are beginner-friendly; Once you figure out the right settings to use, you’ll be able to create good quality content for your page.
You Don’t Engage With Others
You can’t expect to receive engagement if you don’t interact with others. Just like your followers take time to leave a comment on your post, you should be reciprocating that same support. This isn’t a one-sided community, you have to put in the effort and dedication to increase your engagement on Instagram.You can’t expect to receive engagement on your content if you don’t interact with others. This isn’t a one-sided community. Click To Tweet
Not only is engaging with other people important but responding to comments on your content is too. When someone takes the time to compliment you or answer a question on your post, say thank you! I understand it can become overwhelming trying to respond to every comment as your page continues to grow. This is when you can start taking 10-15 minutes throughout your day to check on comments you missed.
Your connection with your audience is key, they are the reason your brand will be successful. If you don’t build connections or show support, then you can’t expect others to do the same for you.
Your Caption isn’t Engaging
Thinking of a good caption before posting can be difficult at times. Some days you can’t think of anything, but that doesn’t mean you should throw any words out there just because. When planning my captions, I think about a personal story I can share that relates to what I’m about to post.
Asking a question at the beginning of your caption can spark engagement as well. Writing a good caption will keep your audience on your content longer! People love when they can relate to others; you never know who you may encourage with your caption.
Here’s an example from my page you can check out: This was a selfie I wanted to post but I also had to think about what to say in order to get my audience to engage. Since I had just done my hair, I decided to ask them how long they have been natural and what their favorite style is!
And from that question, I was able to receive high engagement on this picture and learn more information about my audience at the same time!
You Post at the Wrong Time
Another thing to consider when trying to increase your engagement on Instagram is posting at the right time. You want to post at a time your audience is the most active and willing to engage with your content. You can’t expect to post at 2:00 am and receive engagement when most of your audience is sleep.
If you have a business account, there are insights you can check to determine the best time to post. Choosing a good time will ensure your content is seen by more people. Check out the example from my Instagram account below:
At times your insights may seem like it’s not accurate, this is when trial and error comes in. You have to play around with the times you post and keep track of how well your content does. As you continue to grow your page, you’ll notice patterns with your engagement and will be able to continue posting at an ideal time.
Your Followers Are Fake
I can’t begin to express how important it is to NOT purchase followers. A higher number may bring satisfaction, however, the number of followers you have is simply a vanity metric. Yes, some brands do focus on a high follower count, however, the most important factor is your engagement.
The connections you build with your audience can help take your personal brand to the next level. Focus on getting to know the ones who already follow and love your content! It can become frustrating when you work hard on building an organic community but don’t see instant results. However, remember that everything will take time and patience!
Engagement will not happen overnight. You can’t expect to go on this journey and have everything happen quickly. It doesn’t work like that. You have to put in the work and stay determined.
I have my up and down moments, however, I’m glad I didn’t give up and built a dedicated community. Those relationships have helped me get to where I am now and I’ll always be grateful for that. Your audience should become a priority because they are the ones who will recommend your content to others. They will always engage with your content and look forward to the value you’ll provide.
You never know what can happen in the future with your brand. The same ones who support you may be the first ones who become a paying customer because they trust and believe in your work.
Follow these tips and continue to work on improving your content and engagement daily!