Blogging Tips

How to Increase Engagement on Instagram Organically

November 2, 2019
Learn which mistakes to avoid so you can start increasing your engagement on Instagram.

Lately, I’ve been receiving many messages about how I receive high engagement on my content. Increasing engagement on Instagram doesn’t happen overnight! I had to work on it daily and I’m still learning as I continue this blogging journey. Engagement is key, especially when it comes to collaborations with companies and building your personal brand.

This post is for you if you want to increase engagement on Instagram organically and know patience is key. If you’re expecting to learn about shortcuts, then this post isn’t for you. Unfortunately, many people take shortcuts when they buy their followers, likes, and/or comments. Even though this may bring satisfaction, it’ll only be temporary and this can affect your personal brand in the future.

You will need to put in work to start seeing an increase in engagement. However, there are a few mistakes you could make which can cause your audience to not engage with your content.

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Why Do You Have Low Engagement?

You’re Not Consistent

I know we have a life outside of social media, but if you plan on building your personal brand then it’s important to stay consistent. You can’t expect to see a change if you only pop up here and there. Whenever you do have time to post, make sure you’re providing some type of value to your audience.

If you plan on building your personal brand, then it's important to stay consistent with posting valuable content. Click To Tweet

Sit down and think about which days/times you’ll be able to post. I choose one day out of the week where I focus on brainstorming ideas and creating content. Creating your content in batches will ensure you stay consistent and ahead of the game when it comes to posting. This will take a weight off of your shoulders since you won’t have to worry about creating every day.

You want your audience to anticipate your posts. Once they know when to expect your content, this will encourage them to engage and see what value you’re providing them.

Your Content isn’t Attractive

If you want to increase engagement on Instagram, you want to make sure the content you're posting is attractive.

Not only is remaining consistent a step to follow to increase Instagram engagement but creating good-quality content is important too. Your audience is less likely to engage with blurry or dull content.

Creating good-quality content is important if you want to increase your engagement. Your audience is less likely to engage with blurry or dull content. Click To Tweet

In order to create good quality content, you want to make sure you have enough light in your area. Lighting can either make or break the quality of your content. One way you can fix that is by purchasing a Ring Light or Softbox Lights like the ones below.

You can either use your phone or a camera for your content. If buying a camera isn’t within your budget right now, that’s okay! Your phone can produce attractive content, however, you want to ensure the lighting in your area is on point. Eventually, I was able to invest in a Canon Camera and the quality of my content has changed tremendously.

I’d recommend doing your research prior so you can choose the best camera for your content. The Canon Rebel cameras are beginner-friendly; Once you figure out the right settings to use, you’ll be able to create good quality content for your page.

Related Post: The Best Equipment for Content Creators to Purchase

You Don’t Engage With Others

You can’t expect to receive engagement if you don’t interact with others. Just like your followers take time to leave a comment on your post, you should be reciprocating that same support. This isn’t a one-sided community, you have to put in the effort and dedication to increase your engagement on Instagram.

You can’t expect to receive engagement on your content if you don’t interact with others. This isn’t a one-sided community. Click To Tweet

Not only is engaging with other people important but responding to comments on your content is too. When someone takes the time to compliment you or answer a question on your post, say thank you! I understand it can become overwhelming trying to respond to every comment as your page continues to grow. This is when you can start taking 10-15 minutes throughout your day to check on comments you missed.

Your connection with your audience is key, they are the reason your brand will be successful. If you don’t build connections or show support, then you can’t expect others to do the same for you.

Your Caption isn’t Engaging

Thinking of a good caption before posting can be difficult at times. Some days you can’t think of anything, but that doesn’t mean you should throw any words out there just because. When planning my captions, I think about a personal story I can share that relates to what I’m about to post.

Asking a question at the beginning of your caption can spark engagement as well. Writing a good caption will keep your audience on your content longer! People love when they can relate to others; you never know who you may encourage with your caption.

Asking a question at the beginning of your caption can spark engagement. Click To Tweet

Here’s an example from my page you can check out: This was a selfie I wanted to post but I also had to think about what to say in order to get my audience to engage. Since I had just done my hair, I decided to ask them how long they have been natural and what their favorite style is!

It's important to create an engaging caption if you want to spark engagement from your audience. Ask them a question in the beginning that relates to your content.

And from that question, I was able to receive high engagement on this picture and learn more information about my audience at the same time!

Post insights from my Instagram account showing an example of high engagement.

You Post at the Wrong Time

Another thing to consider when trying to increase your engagement on Instagram is posting at the right time. You want to post at a time your audience is the most active and willing to engage with your content. You can’t expect to post at 2:00 am and receive engagement when most of your audience is sleep.

If you have a business account, there are insights you can check to determine the best time to post. Choosing a good time will ensure your content is seen by more people. Check out the example from my Instagram account below:

If you want to increase engagement on Instagram, it's important to post at the time your audience is the most active.

At times your insights may seem like it’s not accurate, this is when trial and error comes in. You have to play around with the times you post and keep track of how well your content does. As you continue to grow your page, you’ll notice patterns with your engagement and will be able to continue posting at an ideal time.

Your Followers Are Fake

I can’t begin to express how important it is to NOT purchase followers. A higher number may bring satisfaction, however, the number of followers you have is simply a vanity metric. Yes, some brands do focus on a high follower count, however, the most important factor is your engagement.

The connections you build with your audience can help take your personal brand to the next level. Focus on getting to know the ones who already follow and love your content! It can become frustrating when you work hard on building an organic community but don’t see instant results. However, remember that everything will take time and patience!

Focus on building connections with the ones who already follow and love your content. Your audience will help take your personal brand to the next level. Click To Tweet

Engagement will not happen overnight. You can’t expect to go on this journey and have everything happen quickly. It doesn’t work like that. You have to put in the work and stay determined.

I have my up and down moments, however, I’m glad I didn’t give up and built a dedicated community. Those relationships have helped me get to where I am now and I’ll always be grateful for that. Your audience should become a priority because they are the ones who will recommend your content to others. They will always engage with your content and look forward to the value you’ll provide.

You never know what can happen in the future with your brand. The same ones who support you may be the first ones who become a paying customer because they trust and believe in your work.

Follow these tips and continue to work on improving your content and engagement daily!

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  • Reply Marquita November 4, 2019 at 9:41 am

    Thank you for blogging about this because I definitely needed help!! I know I on the right track just from reading this and I will get better with my content as time goes!!

    • Reply Madisen November 4, 2019 at 11:40 am

      Thanks for reading! I’m glad you’re on the right track.

  • Reply Melissa Erial November 4, 2019 at 10:08 am

    I have found that Instagram is the hardest platform to grow on at least for me. It takes less brain work and more popularity to grow on there. I hope to use the tips you offered to start getting high engagement on my account again

    • Reply Madisen November 4, 2019 at 11:41 am

      Yes, I agree! I haven’t had an issue growing on other platforms and it can get a little frustrating at times! I hope these tips help you, don’t give up sis!

  • Reply Brittanie November 4, 2019 at 10:14 am

    Loved everything about this!

    • Reply Madisen November 4, 2019 at 11:41 am

      Thank you for reading sis!

  • Reply Ana November 4, 2019 at 12:32 pm

    Great info. Thanks for sharing sis💜

    • Reply Madisen November 4, 2019 at 12:42 pm

      Thank you for reading!

  • Reply Aisha November 4, 2019 at 3:59 pm

    Good post! Engaging with your audience is key! Lately I’ve been working on making sure my post has a little flare to give other small business companies that hat are just starting out how to make their content a little more enticing.

    • Reply Madisen November 4, 2019 at 9:25 pm

      Thank you for reading sis! And that’s really amazing of you 🤗 I love when we can all help each other out!

  • Reply Semone November 5, 2019 at 8:44 am

    You gave some great tips to help grow your brand and thank you for taking the time out to post this topic. It’s hard to figure this out on your own so it helps to learn the ins out outs from a real person who has done it already😍

    • Reply Madisen November 6, 2019 at 11:00 am

      Thank you so much for reading and commenting! And no problem! I enjoy helping you guys as much as I can and sharing my personal experiences is the best way to do that!

  • Reply Hairsthething__ November 8, 2019 at 10:53 pm

    I think the tips you give are so helpful even tho I read this article already I came back to read it again but this time I have my notebook

    • Reply Madisen November 9, 2019 at 1:56 am

      Thank you for your support sis! I’m glad my tips are helping you. ♥️

  • Reply Nessa November 9, 2019 at 11:21 pm

    Thanks for sharing your tips Maddy! How do you suggest we engage with people outside of the ones we are already have in our circle?

    • Reply Madisen November 10, 2019 at 12:20 am

      Thank you for reading! What hashtags do you use the most or see a lot of people within your niche using? Go through some of those hashtags and engage with accounts you don’t follow. Leaving genuine comments and showing love will 9/10 bring them back to your account. That’s the best way I’ve found to create connections outside of the audience I already have and make room for more.

      • Reply Nessa November 14, 2019 at 11:41 pm

        Thank you 🙏🏽

        • Reply Madisen November 15, 2019 at 9:24 pm

          You’re welcome ♥️

  • Reply Jasmine November 14, 2019 at 10:00 am

    These are great tips Madisen!! Thank you for sharing. Instagram has been hard for me to understand.

    • Reply Madisen November 15, 2019 at 9:23 pm

      Thank you for reading sis! IG can be difficult sometimes; that’s why I love sharing tips that have continued to help me!

  • Reply Lemarc April 7, 2020 at 1:52 am

    I just got started on Instagram a few weeks ago but I am hardly getting any traction. I try to leave comments on other people’s posts, I interact with their post and I try to put a good amount of effort into my posts.

    Still, it is an uphill battle for me though.

    Hopefully, I will see some improvements from employing your tips.

    • Reply Madisen April 9, 2020 at 11:07 am

      Keep doing it and stay consistent! It does take time to start seeing improvements but the work you put in will be worth it. Just keep going! ❤️

      • Reply Lemarc April 11, 2020 at 11:18 pm

        Thanks Madisen, I appreciate the reply.

  • Reply Sarah April 23, 2020 at 8:29 am

    Thank you for the post ! It helped me a lot, and when I applied it, I saw the results. I’ve noticed my improvement have gone down lately when I continue to post, and I don’t know the reason. I think I was shadowbanned, Have you got any tips to stop this shadowbanning ?

    • Reply Madisen April 27, 2020 at 2:55 pm

      You’re welcome! I’m glad you saw the results. Unfortunately, the algorithm is always changing on Instagram and sometimes you may have to take a few days off before posting again to notice a change or “reset” your account. I read that shadowbanning isn’t real, but I know at times our reach and impressions may not do as well on every photo. Keep following these tips and figure out the best times to post and what your audience likes.

      • Reply Sarah April 27, 2020 at 5:08 pm

        Okay ! Thank you, Madisen.

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