Increasing engagement on Instagram doesn’t happen overnight. It’s something you have to work on daily if you want to see a change. Engagement is one of the most important analytics, especially when it comes to working with companies and building your brand.
This post is for you if you want to increase engagement on Instagram organically and know patience is key. If you’re expecting to learn about shortcuts, then this post isn’t for you.
Unfortunately, many people take shortcuts and buy their followers, likes, and/or comments. Even though this may bring temporary satisfaction, it’ll only affect your brand in the future.
There are a few mistakes you could be making which can cause your audience to not engage with your content. In this post, we’ll discuss those reasons and how you can start fixing them!
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.
Reasons for Low Engagement
You’re Not Consistent
I know we have a life outside of social media, but if you plan on building a brand then it’s important to stay consistent. You can’t expect to see a change if you only pop up here and there. Whenever you do have time to post, make sure you’re providing valuable content for your audience.
Sit down and think about which days you’ll be able to post. I choose a couple of days out of the week to focus on brainstorming ideas and creating as much as possible. Batching your content will help you stay ahead of the game when it comes to posting. This will also take a weight off of your shoulders since you won’t have to worry about creating every day.
You want your audience to anticipate your posts. Once they know when to expect your content, this will encourage them to engage and see what value you’re providing them.
Your Content isn’t Attractive
Not only is remaining consistent a step to follow to increase Instagram engagement, but creating good-quality content is important too. Your audience is less likely to engage with blurry or dull pictures and videos.
You want to make sure you have enough light in your area. Lighting can either make or break the quality of your content. One way you can fix that is by purchasing a Ring Light or Softbox Light. You can also use natural light during the daytime which is even better!
If buying a professional camera isn’t within your budget right now, that’s okay! Your phone can produce attractive content on its own. Eventually, I was able to invest in a Canon Camera and the quality of my content has improved tremendously.
I recommend doing your research prior so you can choose the best camera. The Canon Rebel cameras are beginner-friendly. Once you figure out the right settings to use, you’ll be able to create attractive content for your brand.
Related Post: The Best Equipment for Content Creators to Purchase
Not Engaging With Others
You can’t expect to receive engagement if you don’t interact with others. Just like your followers take time to leave a comment on your post, you should be reciprocating that same support. This isn’t a one-sided community, you have to put in the effort to increase your engagement on Instagram.
Not only is engaging with other people important but responding to comments is too. When someone takes the time to compliment you or answer a question on your post, interact with them!
Your connection with your audience is key. If you don’t build connections or show support, then you can’t expect others to do the same for you.
Your Caption isn’t Engaging
Thinking of a good caption before posting can be difficult at times. Some days you can’t think of anything, but that doesn’t mean you should throw random words out. When planning my captions, I think about a personal story I can share that relates to my content.
Asking a question at the beginning of your caption can spark engagement as well. Writing a good caption will keep your audience on your content longer!
Here’s an example from my page: This was a selfie I wanted to post, but I had to think about what to say to get my audience to engage. Since I had recently styled my hair, I decided to ask them how long they have been natural and what their favorite hairstyle is!
From that question, I was able to receive high engagement and learn more information about my audience!
Posting at the Wrong Time
Another thing to consider when trying to increase your engagement on Instagram is the times you post. You want to post at a time your audience is the most active and willing to engage with your content. You can’t expect to post at 2:00 am and receive engagement when most of your audience is sleep.
If you have a business account, there are insights you can check to determine the best time to post. Choosing a good time will make sure your content is seen by more people. Check out the example below:
At times your insights may seem inaccurate, this is when trial and error comes in. You have to play around with the times you post and keep track of how well your content does. As you continue to grow your page, you’ll notice patterns with your engagement and will be able to continue posting at an ideal time.
I can’t begin to express how important it is to NOT purchase followers. The number of followers you have is only a vanity metric. Although some brands are obsessed with a high following, the most important factor is your engagement.
The connections you build with your audience can help take your brand to the next level. Focus on getting to know the ones who already follow and support your content! It can become frustrating when you work hard on building an organic community but don’t see instant results. However, remember that everything will take time!
Building genuine connections with your audience should become a priority because they are the ones who will recommend your content to others. They will engage with your content and look forward to the value you provide.
You never know what will happen in the future with your brand. The same ones who support you may be the first ones who become a paying customer because they trust and believe in your work.
Follow these tips and continue to work on improving your content and engagement daily!