Idea pins, previously known as Story pins, are the latest feature on Pinterest. We all know Pinterest is the place to look up decor ideas and delicious recipes, but it can be used for much more, especially as a content creator. Learning how to use Pinterest ideas should be at the top of your list!
Idea pins are similar to Instagram stories, however, you don’t have to worry about them disappearing after 24 hours.
Once you create one, it’ll continue to be found on the home feed by your target audience or your profile.
I always receive questions about how to use Pinterest ideas and why they’re beneficial. That’s what we’ll be discussing in this post!
Before you use this feature, make sure to read “Pinterest for Beginners: How to Set Up Your Profile“. This will ensure your account is set up for success!
How to Use Pinterest Ideas
What Are Idea Pins?
Idea pins include photos and videos on multiple pages, similar to the 15 second frames you upload on Instagram.
This gives creators a better way to tell a story and showcase their talents on the platform. Even if you don’t have a blog, this feature will keep your audience engaged and attract people to your profile.
Once you create your idea pin, you can save it to relevant boards and it’ll continue to be discovered just like any other pin you upload.
If you notice that your pin isn’t taking off as you expected, don’t delete it! Your idea pins can become popular at any time no matter when you post them.
What Can You Post?
The beauty of Pinterest ideas is you can upload anything you want.
Here are a few examples:
- Step-by-step beauty tutorial
- Your favorite recipes
- Fashion haul
- Instagram carousel posts
- IG Reels
- Tik Tok Videos
The options are endless, but the most important thing to focus on is what your target audience would be interested in.
As you can see, I’ve posted about my morning skincare routine, a natural hair tutorial, and the benefits of exfoliating. Since I speak about beauty on my platforms, it only makes sense to feature the same on my Pinterest.
I also love using Pinterest ideas to amplify the brand partnerships that I’m working on.
For example, if you partnered with a brand and created an IG Reel featuring their products, why not upload it to your idea pins to bring more viewers?
This gives you another way to increase brand awareness on a different platform and show how beneficial Pinterest is.
What Are the Benefits?
The numbers speak for themselves! As you can see, idea pins bring in more traffic and it seems to happen quicker than a regular pin that you upload.
Whenever I upload an idea pin, the impressions come rolling in. Make sure you keep track of your analytics to see what your audience resonates with the most.
The only downside to Pinterest ideas is you can’t attach an outbound link to them. Will Pinterest ever change this? Who knows. It seems like they’re trying to keep more people on the platform instead of giving them the option to click off and visit your website.
Although you aren’t able to link to a different page, using this feature will bring more traffic to your profile.
At the end of your idea pins, the person watching it has the option to follow you and click on your page for more content. If they like what they see, this can lead them to check out your blog and other content you’ve uploaded.
If you feel like your current strategy has been at a standstill, add Pinterest ideas into the mix and you’ll notice a difference!
Uploading Idea Pins
If you haven’t gained access to Pinterest ideas yet, click here to fill out the form! You must have a business account.
Once you’re able to upload them, you’ll click on the “+” sign where you normally go to upload a regular pin or create a new board. You should see the option “Idea Pin” at the top!
You can upload up to 20 frames to your idea pins and it can be photos and videos. You’ll have the option to add text overlays, filters, and music if you’re using a video.
I recommend using all of these features when creating your idea pins. They love when we use everything they provide within the app, but you won’t be penalized for it if you decide not to.
The best dimensions for idea pins are the same as IG Reels (9:16)!
After you choose your frames for your idea pin, the next section you want to fill out is the details.
This section will show the following options:
Depending on the type of idea pin you’re posting, you can choose the best option and start adding keywords.
If you’re showing a recipe, you can include a list of ingredients, cook time, and servings. The same goes for a DIY – you can include the supplies and materials others would have to purchase and the level of difficulty.
I usually go with the notes option which is more of a freestyle, and I make sure to include keywords so that my target audience will be able to find my idea pin.
You can also include any links in this section just in case someone wants to copy and paste it.
Choose a Relevant Board
After filling out a keyword-rich description of what your idea pin is about, you want to choose a relevant board to upload it to.
For example, if you’re showing your morning skincare routine, you can save it to a board called “Skincare Tips” or anything related that you have about beauty.
You want to add up to 10 relevant topics that describe your idea pin.
If you’re uploading a beauty tutorial, you’ll type in the word “beauty” and the following topics pop up:
Adding relevant topics will allow your pin to be discovered by people looking for similar ideas. I make sure to use all 10 because you want as much exposure as you can get.
Finally, you’re ready to publish your pin! You’ll be able to view each one that you upload by visiting your profile.
Whenever someone comes to your page, this will be the first thing they see!
Learning how to use Pinterest ideas as a content creator will build more awareness for your brand and allow you to interact with your audience.
If you want to drive more traffic to your website or other platforms that you’re using, start utilizing this feature as soon as possible!