Story pins are the latest feature on Pinterest, and it’s the best thing I’ve seen on their platform. We all know Pinterest is the place to look up decor ideas and delicious recipes, but it can be used for much more, especially as a content creator. Learning how to use Pinterest stories should be at the top of your list!
Pinterest is similar to Instagram stories, however, you don’t have to worry about them disappearing after 24 hours. Once you create a story pin, it’ll continue to be found on the home feed or your profile.
I always receive questions about how to use Pinterest stories and why they’re beneficial. That’s what we’ll be discussing in this post! Before you use this feature, make sure to read “Pinterest for Beginners: How to Set Up Your Profile“. This will ensure your account is set up for success!
How to Use Pinterest Stories
What Are Story Pins?
Story pins include photos and videos on multiple pages, similar to the 15 second frames you upload on Instagram.
This gives creators a better way to tell a story and showcase their talents right on the platform. Even if you don’t have a blog, this feature will keep your audience engaged and attract people to your profile.
Once you create your story pin, you can save it to relevant boards and it’ll continue to be discovered just like any other pin you upload. If you notice that your pin isn’t taking off as you expected, don’t delete it! Your story pins can become popular at any time no matter when you post them.
What Can You Post?
The beauty of Pinterest stories is you can upload anything you want. Here are a few ideas:
- Step-by-step beauty tutorial
- Your favorite recipes
- Fashion haul
- Instagram carousel posts
- Repurpose IG Reels
The options are endless, but the most important thing to focus on is what your target audience would be interested in. As you can see, I’ve posted about my morning skincare routine, a natural hair tutorial, and the benefits of exfoliating. Since I speak about beauty on my platforms, it only makes sense to feature the same on my Pinterest stories.
I also love using Pinterest stories to amplify the brand partnerships that I’m working on. For example, if you partnered with a brand and created an IG Reel featuring their products, why not upload it to your stories to bring more viewers? This gives you another way to increase their brand awareness on a different platform and show how beneficial Pinterest is.
What Are the Benefits?
The numbers speak for themselves! As you can see, story pins bring in more traffic and it seems to happen quicker than a regular pin that you upload. Whenever I upload a story pin, the impressions come rolling in. Make sure you keep track of your analytics to see what your audience resonates with the most.
The only downside to Pinterest stories is you can’t attach an outbound link to them. Will Pinterest ever change this? Who knows. It seems like they’re trying to keep more people on the platform instead of giving them the option to click off and visit your website.
Although you aren’t able to link to a different page, using this feature will bring more traffic to your profile. At the end of your story pins, the person watching it has the option to follow you and click on your page for more content. If they like what they see on your stories, this can lead them to check out your blog and other content you’ve uploaded.
If you feel like your current strategy has been at a standstill, add Pinterest stories into the mix and you’ll notice a difference!
Uploading Story Pins
If you haven’t gained access to Pinterest stories yet, click here to fill out the form! You must have a business account. Once you’re able to upload them, you’ll click on the “+” sign where you normally go to upload a regular pin or create a new board. You should see the option “Story Pin” at the top!
You can upload up to 20 frames to your story pins and it can be photos and videos. You’ll have the option to add text overlays, filters, and music if you’re using a video. I recommend using all of these features when creating your story pins. They love when we use everything they provide within the app, but you won’t be penalized for it if you decide not to use anything.
The best dimensions for story pins are the same as IG Reels (9:16), however, it’s okay if your content doesn’t take up the entire screen. You can resize it and change the background to make your story look more attractive.
After you choose your frames and a relevant board to save your story pin to, the next section you want to fill out is the details. When you click on the details section, you’ll see the following options:
Depending on the type of story pin you’re posting, you can choose the best option and start adding keywords. If you’re showing a recipe, you can include a list of ingredients and the level of difficulty. The same goes for a DIY – you can include the supplies and materials others would have to purchase to replicate the item you’re creating.
I usually go with the freestyle option and I make sure to include keywords about my story pin so that my target audience will be able to find it. You can also include any links in this section just in case someone wants to copy and paste it.
After filling out a keyword-rich description, you want to add up to 10 relevant tags that describe your story pin. For example, if you’re uploading a beauty tutorial, you’ll type in the word “beauty” and the following tags pop up:
Adding tags will allow your story pin to be discovered by people looking for similar ideas. I make sure to use all 10 because you want as much exposure as you can get.
Finally, you’re ready to publish your story pin! You’ll be able to view each story that you upload by visiting your profile. Whenever someone comes to your page, this will be the first thing they see!
Learning how to use Pinterest stories as a content creator will build more awareness for your brand and give you an opportunity to interact with your audience. If you want to drive more traffic to your website or other platforms that you’re using, start utilizing this feature as soon as possible!