Blogging Tips

Must-Know Strategies for Gaining Instagram Followers

January 26, 2020
Naturally Madisen | 10K Followers on Instagram

Your girl is now part of the “swipe-up gang” on Instagram! I was proud of hitting that milestone, however, with that accomplishment came many questions in my inbox, which is why I’m writing this post on how to gain Instagram followers.

I’ve seen many posts about “how to gain 10K followers in X amount of time” and I want to make it clear that there’s no timeframe for growing your page. It has taken me almost 2 years to get my page to where it is now, 10K followers with a highly engaged audience – which is the most important part! There’s no point in having a high following if no one is engaging with your content.

This post will not give you hacks or shortcuts on how to gain Instagram followers. Instead, you’ll find strategies I’ve followed that have helped me build connections and get my brand to where it is now. It may not happen as fast as you want it to, but don’t give up!


How to Gain Instagram Followers

Engage + Follow Similar Accounts

If you want to gain Instagram followers, it's important to follow and engage with similar accounts within your niche.

I can’t express how important engagement is, it’s not a one-way street. Don’t expect to sit back and have everyone flock to your page just because. Double tapping on a few photos here and there is cool, but what’s even better is leaving genuine comments and following people you’re interested in.

Building connections with others will bring more eyes to your content and possibly followers if they like what they see. Focus on following those who are within the same niche as you! Don’t go around commenting on random posts for the heck of it, people can tell a genuine comment from a spammy one.

Engagement is something you should start working to build during the beginning stages of your account. Trust me, you’d rather have an engaged audience at the end with a bigger following. When you show love to others, it will come back to you.

Create Good-Quality Content

When you create attractive content, it'll bring more followers to your Instagram page.

You want to start posting good-quality, attractive content. Think about the type of posts you engage with regularly: Are they clear? Is the picture/video bright? Does the background have clutter? You want to post content that’ll not only bring your target audience to your page but also brands you can possibly work with in the future.

You don’t have to invest in a professional camera to post quality content. Although it is an upgrade, your phone can produce good content on its own. One thing you want to pay attention to while creating is making sure you’re in a well-lit area. Lighting can either make or break the quality of your content.

Another important factor when it comes to posting quality content is editing. Taking a good photo is only the first step, however, editing can enhance your content and make it more attractive. My favorite app to use is Adobe Lightroom.

Related Post: The Best Equipment for Content Creators to Purchase

Post Consistently

It’s important to stay consistent when posting. I’m not saying you have to post every day or multiple times per day, however, you want to stick to a schedule and always provide your audience with valuable content. Before you post, think about what someone would learn from you!

In the beginning, I posted 2-3 times per day and I’m not going to lie, it burnt me out fast. Thinking about the type of content I was posting back then makes me cringe because it wasn’t my best work. Don’t ever feel like you have to post only to say you showed up. Your audience will appreciate it when you take the time to provide content that can teach them something.

One way you can stay consistent is by planning your content. I love batch creating, which means I take one day out of the week to take as many pictures and videos as I want. You can also use this time to create captions and hashtag sets.

I recently ordered a planner and have already put it to good use! A planner can help you keep track of your goals and the content you want to post on a specific day. The one that I received is perfect for Entrepreneurs and Content Creators. Click on the picture below to check out their website, they’re also black-owned!

The Book'd & Busy Planner is perfect for Content Creators + Entrepreneurs who want to keep track of business and social media analytics. You can also keep track of gaining Instagram followers.

Use the Right Hashtags

Hashtags and I have a love-hate relationship. Sometimes they work in my favor and other times I feel like they say “ha, yeah right, not today!” I’ve tried many hashtag strategies and I learned that using the right ones can help you gain more Instagram followers. When people type in or follow a certain hashtag that you use, your content will pop up.

Your goal should be to use hashtags that are relevant to your brand, niche, and audience. One way to find related hashtags is by typing in a keyword that is focused on your niche into the search bar on Instagram. Here is an example, I used natural hair blogger:

How To Gain Instagram Followers: Using the right hashtags that are relevant to your niche can help your content get seen by more people.

You can also see which hashtags other bloggers are using! When I use a set of hashtags and my post has great results, I always save them in my notes app on my phone! That way, I can quickly copy and paste it when I want to use them again.

Here are a few more tips about hashtags:

  • Use up to 30 hashtags on your post
  • Don’t use popular hashtags
  • Don’t use the same hashtags on every post
  • If you have multiple niches, have different hashtag sets for each

Write Engaging Captions

Although Instagram is a visual platform, attractive content isn’t the only thing that can bring more followers to your page. What you write in your captions also has an impact on your growth. When your audience engages with your post, this will help you gain more reach.

The story you tell on your page is just as important as the content you share. Your captions can show your personality, provide more valuable information, and inspire your audience. Writing engaging captions is a great way to build connections with others and become more relatable.

According to a blog post on Later: “In 2020, our feeds will be filled with an average caption length of 405 characters. Longer captions will result in higher engagement rates. A higher engagement rate not only means that your content is hitting the mark with your audience, but it also helps with its overall discoverability.

This is why I recommended batching your content and captions. Think about what you’re posting and a story you can tell your audience. When I do this a few days in advance, this gives me time to fix errors and add extra words if I think about something else interesting.

Collaborate With Others

The last tip I have for gaining followers on Instagram is collaborating with other creators. Whether it’s for a giveaway, Instagram live, or social posts, collaborating with others can get you in front of more people within your niche. With that being said, you want to collaborate with someone who has a similar target audience as you.

It wouldn’t make sense to work with a food blogger if you’re focused on beauty. If you did host a giveaway and their followers came to your page, they wouldn’t stay because you’re not giving them the content they’re interested in. Your main goal should always be to get more people on your page who are looking for the content you provide. More than likely, they will stick around and engage with your posts!


When it comes to gaining more Instagram followers, it will seem like a challenge in the beginning. You’re putting in a lot of work but may not have noticed any changes. I encourage you to stick with these strategies and not give up. You won’t grow overnight and this journey is all about patience and commitment.

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19 Comments

  • Reply Traline Denita January 27, 2020 at 11:11 am

    Amazing tips as always!!! I’ve been on my quest to gain followers and it hasn’t been easy. I hate the idea that gaining over 10K followers will happen in 90 days…..HOW SWAY?!?! Thanks again for always bringing the “Juice”!!!

    • Reply Madisen January 27, 2020 at 11:00 pm

      Exactly! I used to roll my eyes when I’d read those blog posts lol. It may be possible if you go viral but that’s rare and we shouldn’t rely on that. Thank you for reading sis!

  • Reply Dawn January 27, 2020 at 1:23 pm

    Amazing tips sis!! I agree with a lot of this, and will be incorporating some of these now. I try to engage with as planing people as possible when I’m on the app. I definitely want to step up my quality and edit photos more.

    • Reply Madisen January 27, 2020 at 11:01 pm

      Thank you so much boo for reading! Yes, I’m working on engaging more often myself, especially with people who I don’t follow yet. That’s the only way to build more connections! Your quality is great already, but yes editing can really take it to the next level.

  • Reply Reina Benjamin January 27, 2020 at 3:06 pm

    This is crazy! Over the past few days, i just learned some of these GREAT tips you just mentioned above! I applied some last night, especially with not using popular hashtags , and girl i saw a little traffic coming to my page.

    • Reply Madisen January 27, 2020 at 11:02 pm

      Yesssssss I’m so glad you’ve noticed a change sis! In the beginning, I was using all of the popular hashtags and barely saw any numbers. As soon as I changed that strategy, it’s been working for me ever since. Keep doing it and you’ll notice a huge difference!

  • Reply Kaya Marriott January 28, 2020 at 12:12 pm

    As always, fantastic content, Madisen!! It’s a good motivator to just keep at it–and that steadily engaging and creating is the way to go.

    • Reply Madisen January 28, 2020 at 2:35 pm

      Thank you so much love! Yes, that’s exactly what I’m trying to show others in this post. There are shortcuts you can take but it won’t benefit you in the long run!

  • Reply Alisha January 28, 2020 at 1:51 pm

    Love this! So insightful & will definitely use some of your tips.

    • Reply Madisen January 28, 2020 at 2:36 pm

      Thank you so much! I hope they work well for you. ♥️

  • Reply Shaker January 30, 2020 at 1:09 pm

    Congratulations!! 🎉 You are doing an amazing job and I’m excited to connect and grow with you. I love a girlfriend that’s organic and sincere. ✨

  • Reply Shakera January 30, 2020 at 1:10 pm

    Congratulations!! 🎉 You are doing an amazing job and I’m excited to connect and grow with you. I love a girlfriend that’s organic and sincere. ✨

    • Reply Madisen January 30, 2020 at 1:16 pm

      Thank you so much! Same to you! ♥️ I appreciate your support sis!

  • Reply Stacey January 30, 2020 at 2:19 pm

    Great content! I’m always lazy with hashtags and when I do it’s the popular ones. I have to change that. Thanks for sharing.

    • Reply Madisen January 30, 2020 at 4:52 pm

      Thank you so much! Yes switch up your hashtag strategy and see how much of a difference you notice! I usually don’t use hashtags that have over 700,000+.

  • Reply Celia Rose February 1, 2020 at 12:33 pm

    Been going through a lot of your posts sis!! You have been helping me a looot!! 😍 Your website is so bomb. Thank you so much!! ❤❤

    • Reply Madisen February 1, 2020 at 2:05 pm

      I’m glad my posts have been helpful for you! Thank you for reading.

  • Reply Breonna Queen April 23, 2020 at 11:38 am

    CONGRATS ON 10K! Thanks for these tips on growing your Instagram account. I def agree that creating high-quality content really is key!

    • Reply Madisen April 27, 2020 at 2:49 pm

      Thank you so much! Yes high-quality, valuable content is important!

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