Blogging Tips

The Best Equipment for Content Creators to Purchase

June 11, 2019

When you start recording and taking pictures for your blog and social platforms, you may wonder what the best equipment for content creators is. You see the high-quality videos other Influencers are posting, and you want to be able to create the same for your audience.

In the beginning, I didn’t have the money to buy everything, however, I’ve now been able to invest in more equipment to improve the quality of my work.

I always receive questions from others on what I recommend and where did I purchase the equipment I use. So, why not put all of the deets in this post?

I understand everyone is at a different place in their blogging journey and may not want to spend a lot of money, therefore, I’m also including equipment for content creators that are budgetfriendly.

This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

Equipment for Content Creators:


When I started my Instagram page, I had an iPhone 6S Plus. I used it to take all of my pictures and videos. The quality was decent, however, I knew it could be better.

Until I was able to upgrade, I created content in areas of my house where I’d have the most natural lighting. Lighting can either make or break the quality of your posts. Look around your house for welllit places to start creating and you’ll notice a difference!

iPhones can create quality content on its own, you don’t have to purchase an expensive camera in the beginning.


A tripod is perfect for holding your phone or camera steady while creating content. Most tripods have adjustable legs to make them taller if needed. Here is the tripod I’ve been using for my content:

The tripod also comes with a remote to connect via Bluetooth to your phone. This will help you take the best pictures without holding your phone or being close to it.

Ring Light

You want your pictures and videos to come out bright and attractive. A ring light is perfect to use when you don’t have much lighting in your area. When your content looks good, your audience is more likely to show engagement.

Related Post: 7 Ways to Create an Engaged Audience on Instagram

Here is the first ring light I purchased. It made a difference, don’t let the size of it fool you! The best part is, it also comes attached to a tripod, has a phone holder, and remote control for taking pictures. I’d recommend this if you need both a tripod and ring light.

Eventually, I was able to purchase a bigger ring light that can be found below. You’re able to control the brightness of it and attach your phone or camera in the middle.

Adjustable Stool

This is optional, and I say that because you may not want to sit down while creating. However, if you do want to sit and stay comfortable, I’d recommend this adjustable stool.

I wanted to be comfortable while taking pictures and recording videos, therefore, this stool was a great investment. This makes everything easier and you won’t have to worry about having a sore behind or back afterward!

Softbox Lights

Some days when I decide to create content it’s cloudy outside and the ring light isn’t enough! Adding this light creates the perfect balance for my content and ensures it remains bright.

The softbox light is a cheaper option but still provides perfect lighting. It does come in a set if you think you need more than one. I love using this in combination with my ring light.

I don’t have to worry about one side of my content being dim while the other side is bright. Honestly, if you don’t have the money to invest in a ring light at the moment, I’d recommend buying a set of softbox lights.


After one year of content creation, I decided to invest in a professional camera. A great camera for beginners is the Canon Rebel T7i.

I thought having a camera would be easy, but it’s important to learn your settings and make sure you’re using the perfect lens. Don’t expect to pick up the camera and start creating right away! You’ll have to read and watch YouTube videos to figure out how to use it.

There are other good cameras out there. I’d recommend doing your research and don’t be afraid to ask other content creators what they use. Sometimes it’s not the camera itself that creates good content, it’s the settings you use and the type of lenses you have.

An affordable lens that’s great to start with is the 50mm, also known as the nifty fifty. Keep in mind that this doesn’t zoom in or out. You want to make sure your space is big enough before using this lens because it has to be a good distance away so you can fit in the frame.

Another lens I recommend is the Sigma 30mm for Canon. If you’re regularly filming videos, I suggest this because it’s good quality and will provide a nice bokeh effect (blurry background).


A backdrop is optional to invest in. As long as you don’t have clutter in the background that can become a distraction in your content, you should be fine! You want your pictures and videos to come out clean and professional.

If you do want a background for your content, then you can purchase a backdrop. They have plenty to choose from on Amazon, make sure you pay attention to the size of it and the quality.

I’d recommend Seamless Paper. You can check them out below and find the colors you love. For the size, I recommend 53 in x 36 ft which is perfect for taking selfies and recording videos.

If you do invest in a backdrop, you want to add the last piece of equipment in your recording space we’re about to discuss.

Backdrop Holder

This is a backdrop support stand that holds up the Seamless paper. It doesn’t take long to put together and it’s lightweight. The one I purchased is adjustable and can go lower or higher if needed. This comes with everything you need to properly hang up your backdrop and keep it gripped tightly.

Having this support stand has made it easier to create and switch colors whenever I want to change it.

You don’t have to invest in all of the equipment I mentioned in this post. Focus on what your budget allows and continue to invest in your brand as time goes on.

You’re on your way to becoming a bomb creator and producing good-quality content for your audience!

If you want to stay updated on the equipment I use and my favorite beauty products, check out my Amazon Store here.

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  • Reply Rosa Jackson June 11, 2019 at 3:50 pm

    This was such a good post! I wish had these tips when I first started off 😫😫😫 I have invested in all these! Awesome tips Madisen! As always 🤗😘🤗

    • Reply Madisen June 11, 2019 at 3:54 pm

      Thank you for reading sis! I wish I had them too but now I’m glad I can share what I’ve learned with others! ♥️♥️

  • Reply Jasmine June 11, 2019 at 4:04 pm

    Great tips!! Especially for those of us who are just beginning our blogging journey, thank you for sharing! I’m excited to buy my first ring light.

    • Reply Madisen June 11, 2019 at 8:19 pm

      Thank you love! I’m excited for you. I remember how I felt when I was able to purchase a ring light. It’s an amazing feeling when you’re investing in yourself!

  • Reply Shelby June 11, 2019 at 5:24 pm

    Great post Maddie ☺️ You’re going to be very successful with this blog. I’m so proud of you.

    • Reply Madisen June 11, 2019 at 8:19 pm

      Aw thank you mom lol!

  • Reply Hairvolutions June 12, 2019 at 11:27 am

    I love have you gave options for those just starting out! A lot of influencers get discouraged because they can’t afford all the expensive equipment! This is an amazing article I will be sure to share with my other up and coming influencer friends !

    • Reply Madisen June 12, 2019 at 4:09 pm

      Of course! Even now I don’t want to spend a lot of money lol so if I can find a cheaper option that still works, then I’m set! Thank you sis! ♥️

  • Reply Andrea June 12, 2019 at 11:34 am

    I need softbox lights in my life lol! Love this post and you really highlighted everything that is needed for recording videos and taking pictures!

    • Reply Madisen June 12, 2019 at 4:11 pm

      Softbox lights are everything lol. If I would’ve known about them before purchasing a ring light, I probably would’ve just ordered a set! Thank you for reading!

  • Reply Iesha June 13, 2019 at 11:33 pm

    This is all so good, from start to end! I needed all these gems. Thank you for giving me options and linking the products here in your blog, super helpful. I am in need of more lighting and backdrops so now I know where to start buying. Thank you! I love your blog.

    • Reply Madisen June 14, 2019 at 4:09 pm

      Thank you for reading sis! I appreciate your support and I’m glad this was helpful! I wish I had this type of post when I first started blogging. So I’m glad now I can provide these tips for others!

  • Reply Mary Maxine June 18, 2019 at 10:30 am

    Great post Maddy! Very detailed, and an easy read. Whenever someone has any questions in regards to finding out how to make bomb content, I will send this link to them.

    I have a backdrop holder, but haven’t used it in so long. I think as I grow, I might start transition into using my backdrop + find some awesome colors, to make my content pop.

    • Reply Madisen June 18, 2019 at 4:25 pm

      Thank you for reading boo! And I appreciate that a lot! I wish I had this list when I first began my journey as a Content Creator so I hope it helps everyone else! And I understand, that sounds like a plan! 😍

  • Reply Shana June 19, 2019 at 10:29 am

    This is the best cost efficient post I have seen. I can definitely take these recommendations and buy the things. I need to backdrop for sure

    • Reply Madisen June 19, 2019 at 6:33 pm

      Thank you sis! Girl I’m all about saving as much many as I can and only buying what I really need. I appreciate you for reading and commenting!

  • Reply Kaya August 21, 2019 at 10:37 am

    I’m getting there, I’ve got myself everything but an adjustable stool (smart! I never thought of that one!) and a ring light (which has been on my to-buy list forEVER). Thank you for putting this together!

    • Reply Madisen August 21, 2019 at 10:55 am

      Thank you love! I didn’t think about the adjustable stool until later lol but it has helped a LOT! And yes a ring light will make a huge difference and you’ll love it! ♥️

      • Reply Gayona February 7, 2021 at 5:22 pm

        As always, GREAT INFO! Thannk you so much for posting. I get so much good information from you.

        • Reply Madisen February 16, 2021 at 11:33 pm

          You’re welcome, sis! Thank you for reading.

  • Reply Curlsbyash September 14, 2019 at 3:21 pm

    Awesome post. Will be purchasing some of these

    • Reply Madisen September 14, 2019 at 5:48 pm

      Thank you for reading! I can’t wait to see what you think about the ones you purchase!

  • Reply NAIMAH January 28, 2020 at 11:46 pm

    I’m so glad you wrote this article! I’m taking the plunge to start investing in quality content and ordered a ring light tripod based on your recommendation. Thanks!

    • Reply Madisen January 29, 2020 at 6:17 pm

      You’re welcome and thank you so much for reading! I’m excited for you! The best thing you can do is start investing in yourself to better your content.

  • Reply Erika July 4, 2021 at 6:40 am

    Aside an iPhone,what type of Android phone can be recommend as best for taking quality pictures and videos.Please let me know asap.

    • Reply Madisen July 7, 2021 at 12:40 pm

      I’m not sure. I haven’t owned an Android in years and don’t know much about their quality.

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