You can have all of the followers in the world on Instagram, however, if you don’t have an engaged audience that can turn into paying customers in the future, then what’s the purpose?
Creating a community that supports your content will benefit your brand in the long run. Even though the process may seem slow, it’s worth it.
In this post, I’m sharing 7 ways you can create an engaged audience on Instagram. I’ve been following these tips and have seen great results over time.
Keep in mind that you can’t expect drastic changes overnight — you have to put in the work consistently.
Follow me on Instagram here!
How to Create an Engaged Audience
Know Your Target Audience
Before you start creating content, you should have your niche in mind. A niche is the main topic your platforms focus on.
The topics that you decide to discuss will lead you to your target audience. Your content can’t be for everyone, so it’s important to choose a niche that you resonate with the most.
If you know exactly who your content is for, this can help you create an engaged audience on Instagram.
Study your followers to understand what their likes and dislikes are and what problems they need solutions for.
Once you learn more about them, you’ll be able to put out valuable content that receives engagement since it’ll resonate with your audience.
Write Valuable Captions
You can always post pretty selfies and flat-lays, but what you write underneath your content is also important!
One way to spark engagement from your audience is to write valuable, engaging captions that’ll teach others something new or tell a story.
Do you have an encouraging message to share? What personal story can you tell that relates to your content? Are there any tips you can provide for others?
No matter what you post, make sure you provide your audience with something they can take away from your content.
In addition to writing valuable captions, it’s good to ask your audience questions!
Questions will spark engagement and keep people on your content longer. I recommend adding them to the first sentence of your caption before someone clicks the “more” button.
Asking a question gives you an opportunity to interact with your community, build connections, and learn more about them and their interests.
Engage With Their Content
You can’t expect everyone to run to your page and leave comments all of the time, especially if you aren’t engaging with others.
Engagement is a two-way street and you’ll receive what you give out. If you want to create an engaged audience, it’s important to like and comment on their content too!
Follow people within your niche and leave genuine comments on their page. You can also click through a few niche-related hashtags and engage with new profiles.
This can potentially bring more eyes and followers to your content. There’s also a good chance that those same people will engage with your content consistently.
You want to stay true to yourself when creating content. The last thing you want is to lose the trust of your audience.
They’re the reason for your growth and success, therefore, it’s important to always remain authentic.
Showing others the real you can improve your engagement because you’ll be seen as relatable. You don’t have to put all of your business out there, however, it’s okay to share pieces of your life that would inspire others.
People connect to real-life experiences. You don’t have to pretend to be someone you’re not to get followers. If you have something meaningful to share that can provide value, then go for it!
Use Quality Hashtags
Hashtags are important when it comes to improving your engagement on Instagram. It can help you get in front of your target audience by expanding your reach.
It’s important to use hashtags that are related to your niche. Don’t use random ones that have nothing to do with your content.
You can search for quality hashtags by using the search bar or going through other profiles within your niche.
I also recommend using hashtags based on the city and state you live in. This is a great way to build an audience locally!
Respond to Comments
The last tip I recommend following to create an engaged audience on Instagram is to respond to your comments!
As a creator, you’ll receive many questions and compliments from people who are interested in your content. Take the time to respond to those comments and build genuine connections.
If you ignore comments, this will make others feel like you’re not interested in forming a connection. You want to show your audience that you value their support!
The more you respond to your comments, the better your engagement will be. This will also push your content further in the algorithm.
Instagram can be the number one tool that leads you to success. Following these tips has helped me not only grow my following but also build an amazing community of supporters!
As you continue to show up with valuable content for your audience, this will increase your engagement. Be patient and stay consistent.