You can have all of the followers in the world on Instagram, however, if you don’t have an engaged audience that can turn into paying customers in the future, then what’s the purpose?
Creating a community that supports your content will only benefit your brand in the long run. Even though the process may seem slow, I promise it’s worth it.
In this post, I want to discuss 7 ways you can create an engaged audience on Instagram. I’ve been following these tips and have seen great results over time.
Keep in mind that you can’t expect drastic changes overnight — you have to put in the work consistently.
Follow me on Instagram!
Create an Engaged Audience on Instagram:
Know Your Target Audience
Before you start creating content, you should have your niche in mind. Your niche is the main topic your platforms focus on. It’s good to have a niche because your content can’t be for everyone.
Depending on the topics you decide to focus on, this will lead you to your target audience.
One way to create an engaged audience on Instagram is by knowing exactly who your content is for. You want to study your followers to understand what their likes/dislikes are, what questions they need to be answered, and what resonates with them the most.
There’s no point in putting out content that isn’t valuable and doesn’t receive engagement. You’ll know you’re on the right track when your audience shows up for you!
Write Valuable Captions
You can always post pretty selfies and flat-lays, but what you write underneath that post is also important!
Another way to create an engaged audience on Instagram is to make sure you write valuable captions that’ll teach others something or tell a story.
When your caption is engaging, this will inspire comments from others and allow you to stand out.
What story can you tell that relates to your content? What is featured in the picture/video that’ll interest someone else? Are there any recommendations or tips you can provide for your audience? Do you have an encouraging message to share?
No matter what, you always want to ensure you provide your audience with something they can take away from your content.
In addition to writing valuable captions, it’s also good to ask your audience questions!
Make sure that you ask your question in the first sentence of the caption. Asking questions will spark engagement and keep people on your content longer.
Asking questions can also help you get to know more about your target audience and their interests. Interacting with your community and building relationships will help you learn what content to focus on in the future.
Remember, you need to know what your audience is looking for before you start posting any and everything on your platforms.
Engage With Their Content
You can’t expect everyone to flock to your page whenever you post and leave a bunch of comments all of the time, especially if you’re not engaging with them.
It’s important to like and comment on other people’s content if you want to create an engaged audience on Instagram. Engagement is a two-way street, you receive what you give out.
Follow people who create content that inspires you and leave genuine comments on their page. I also recommend clicking through a few of the hashtags you use and engaging with new pages.
This will bring more eyes to your content and can potentially help you gain followers. There’s a good chance those same people will comment on your pictures and start supporting you!
Related Post: How to Increase Instagram Engagement Organically
You want to stay true to yourself when creating content. People can spot BS quickly, and the last thing you want to do is lose the trust of your audience.
They’re the reason for your growth and success, therefore, it’s important to always remain authentic.
Showing others the real you can improve your engagement because you’ll be seen as relatable. I’m not saying to put all of your business out there, however, it’s okay to share pieces of your life that you feel would inspire others.
People connect to real-life experiences! You don’t have to pretend to be someone you’re not to get followers. If you have something meaningful to share that can provide value, then go for it!
Use Quality Hashtags
I’ve had a love-hate relationship with hashtags ever since I started creating. Although learning how to effectively use them can become frustrating, hashtags are important when it comes to improving your engagement.
You want to use hashtags that are related to your niche. There’s no point in using hashtags that have nothing to do with your content. You won’t be able to reach your target audience that way and you won’t receive much engagement.
Here are examples of a few hashtags I use depending on the topic I post:
- Natural Hair: #afroliciouswomen #naturalhairsistas
- Skincare: #blackbeautyblogger #beautyinfluencers
- Fashion: #blackfashionblogger #blackfashionista
- Blog Tips: #contentcreators #microinfluencer
- Lifestyle: #lifestylebloggers #lifestyleinfluencer
I also recommend using hashtags based on the city and state you live in. This is a great way to build an audience locally!
Respond to Your Comments
The last tip I recommend following to create an engaged audience on Instagram is to respond to your comments!
As a Creator, you’ll receive many questions and compliments from those who are interested in your content. Take the time to respond to those comments and build connections with your community.
If you ignore comments, this will make others feel like you’re not interested in forming a connection. Eventually, they’ll stop commenting on your content. You want to show your audience that you value their support!
As you continue to grow, keeping up with comments can become overwhelming. However, it’s possible to still respond to everyone. People will appreciate you saying “thank you” or taking the time to help them.
The more you respond to your comments, the better your engagement will be.
Whenever I post my content, I make sure I’m available to respond to my comments quickly for the next 30-45 minutes. This will push your content in front of more eyes and encourage other people to leave a comment as well.
How to Keep Up With Comments
Instagram can be the number one tool that leads you to success.
Implementing these tips has helped me not only grow my following but also build an amazing community of supporters!
Yes, it can get tiring when you try to keep up with engagement on all of your platforms. As it continues to grow, you’ll have to find what works for you and a routine to follow to keep up with your audience.
Here are a few tips that work best for me:
- Engage with accounts 30 min before posting
- Respond to comments within the first hour
- Post on IG stories to notify others about a new post
- Check for missed comments throughout the day
These tips have helped me create an engaged audience without becoming overwhelmed.
You’ll have to go through trial and error to find a routine that’ll help you continuously show up for your audience!