Whenever you receive an email from a brand, it’s easy to get excited and think about free products and potential compensation coming in. However, before you say yes, it’s best to do your research. The last thing you want to do is accept brand partnerships that aren’t the best fit for your brand and audience.
You might be thinking, “Why would I turn down money, are you crazy?!” Well, all money isn’t good money.
You want to keep the trust of your audience and remain authentic. Choosing your brand partnerships has a lot to do with that.
There are a variety of reasons why you should turn down a brand partnership. We’ll be discussing them in this post!
When to Turn Down Brand Partnerships:
They Aren’t a Good Fit
If a brand wouldn’t be a good fit for you, that’s one reason why you would turn down a brand partnership. You want to ask yourself: “Would I use this for myself if they didn’t approach me?“
Another thing to consider is whether or not the brand would be a good fit for your audience. If you featured them on your page, would it make sense and catch their attention? Or would they look at you sideways and know you did it for money?
You never want to promote a product that you don’t believe in or care about. No amount of money should make you risk losing the trust of your audience.
If you do like what’s being offered or believe it would resonate with your audience, then I’d say go for it! Keep their interests first and you’ll always choose the best brand partnerships.
Not Within Your Niche
Before you start creating content, you should have an idea of what niche you want to focus on because your message can’t be for everyone. Narrow it down to topics you’re passionate about and something you’ll be able to discuss consistently without getting bored.
Your niche is a factor you should take into consideration before accepting a brand partnership. Although you may be good at doing a lot of things and don’t mind promoting what comes your way, you don’t want to confuse your audience.
There’s nothing wrong with expanding your niche as time goes on, but you want to make sure everything ties in together perfectly.
You should have a target audience and create content specifically for them. That’s how you’ll continue to grow a loyal following and find brands you can successfully collaborate with.
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Not Fairly Compensated
In the beginning, you may have to work for free to get your foot in the door, however, you shouldn’t do that forever. Creating content is hard work and you need to be compensated fairly for that.
Unfortunately, you’ll come across some brands that won’t pay you. When this happens, it’s up to you whether or not you want to move forward.
There are some instances when you can accept a free brand deal, however, you want to limit how often you do this.
If a brand isn’t willing to negotiate with you or accept your rates, then you can turn it down and move forward. You’ll hear a lot of “no’s” on your journey, however, don’t let that discourage you.
It’s important to know your worth and not let anyone take advantage of you. Stand up for yourself and remember how valuable you are, brands are reaching out to you for a reason.
Although this journey isn’t solely about money, it’s still important to treat your brand as a business and remember you deserve to be compensated for your time.
Related Post: How to Negotiate Brand Deals as an Influencer
No Creative Control
It’s important to remember that although a brand will have certain ideas they want for a partnership, you want to make sure you’re still turning the message into your own.
You want to be able to organically feature a brand on your feed without making it seem like they copied and pasted your caption and gave you a certain look for the picture.
The last thing you want to do is turn into a salesperson and not be yourself. Your audience will be able to tell when you’re being genuine.
You know what your audience responds well to and what keeps them coming back for more of your content. It’s okay to let the brand give you an idea of what they’re looking for, but it’s up to you to put your own creative spin on it to interest others.
Make the content relatable and make sure you keep the purpose of your brand as a priority.
Your brand and audience should be a priority when it comes to accepting or turning down a brand partnership. It’s exciting when brands notice you and want to work with you. However, you want to be picky about who you allow on your platforms.
This is your business and you should continue to treat it that way no matter what.