My two year blog anniversary recently passed and I’m thankful for where I am in my journey. It hasn’t been easy, I’ve experienced my share of mistakes and became overwhelmed—I even considered deleting my blog at one point. However, when you’re passionate about what you do, remembering your “why” will keep you motivated.
I’ve always received questions about how I run my blog, write posts, and promote them. Since starting this journey, I’ve found blogging tools and resources that help me keep things running smoothly and get my content in front of more people.
That’s what I’ll be sharing in this post! These blogging tools are perfect for beginners:
Blogging Tools for Beginners
If you follow me on Instagram, then you know I always talk about how Pinterest is bae. Before I started blogging, I used to scroll all night pinning everything I loved to different boards. Little did I know, this platform would be one of the best blogging tools to use for growing my traffic. Over 90% of the traffic I receive on this blog comes from Pinterest!
Here is a breakdown on how to start using Pinterest for promoting your blog, I’ll get into more details in an upcoming post:
- Switch to a Pinterest business account
- Create a board dedicated to your blog
- Create other boards for your niche
- Use Canva to create pins
- Use Tailwind
- Find niche-related group boards to join
It’s worth learning how to use Pinterest because it can bring in a great amount of traffic to your blog! You can also find ideas if you have writer’s block by scrolling and following others. Make sure you follow me on Pinterest!
Tailwind has been another blogging tool that has helped me bring in more traffic. It’s the number one software tool for Pinterest marketing and is used to schedule your pins and Instagram posts. I’ve been using Tailwind for some time and now I see why it’s popular! It took a while to see results, however, the wait was worth it.
You have access to a scheduler that helps you stay organized and have content ready to pin ahead of time. Instead of manually scrolling through Pinterest every day and pinning your posts, Tailwind will take care of that for you. This gives you more time to focus on creating content while you’re still being active on Pinterest. I spend a few hours on Tailwind each week and schedule pins for the rest of the month.
Another feature on Tailwind is called Tribes which are similar to group boards on Pinterest. You can search for tribes that are within your niche(s) and join them to promote your blog posts. Here’s an example of different tribes I’m part of:
I pay $14.99 per month for Tailwind and it’s worth it. I have considered upgrading my plan since it has worked well for increasing blog traffic.
After you get your blog set up, the next thing you want to do is start an email list. Having an email list as a Blogger is important because this will help you build connections with your audience! It’s also great to have when it comes to partnering with brands—they love having the option to get in front of your subscribers. My favorite blogging tool to use for my emails is MailerLite. It’s beginner-friendly and has made keeping up with my subscribers easy.
One reason I decided to choose MailerLite is because it’s free to use until you hit 1,000 subscribers. Even after hitting that milestone, their prices are affordable. I love how easy it is to create newsletters, keep track of subscribers, and see how each campaign is performing.
There are a variety of email marketing platforms to choose from. I recommend reading reviews before deciding which one to start your email list with. In the beginning, I tried MailChimp, however, once I switched to MailerLite I was very satisfied with the difference.
Baydian Girl’s Ebook
I’m all for investing in yourself during your blogging journey. There are many resources that claim to help you learn how to take your blog to the next level, it can be hard to choose which one to go for! One of my blogger friends, Tamara Sykes from Baydian Girl, launched her eBook: How to Set Up Your Blog for Success—I highly recommend this for your journey because it has helped me a lot!
I found her on Twitter and noticed that she shares amazing tips that’ll help you see an increase in your website and Pinterest traffic. Once I heard about her launching an eBook, I knew I had to get it since the free information she gave out had already started working for me.
Ever since I started implementing the tips I read in this book, I’ve seen a huge increase in both my blog and Pinterest analytics. The pins I create for my blog posts are being seen by more people and I’m showing up under Google searches organically for topics that I write about.
I know many are hesitant to purchase eBooks or courses from others, however, you can trust that the information she provides will work wonders for your blog too!
Canva is another great blogging tool that I recommend using. It’s a free editing program that helps you create beautiful graphics for your personal brand. I mainly use Canva to create pins for my blog posts in order to promote them on Pinterest. Since I’m trying to bring more traffic to my website, using this tool helps me create attractive, quality graphics that’ll catch my target audience’s attention and lead them to my blog posts.
Canva is beginner-friendly and they have many templates to choose from if you don’t want to create from scratch. I pay $12 for a business account which is worth it in my opinion, especially since I use it often! You can check out how I design my graphics by looking at my Pinterest board here.
This app can be used for much more such as creating business cards, writing an eBook, creating social media posts, and designing a logo for your personal brand. I love that I can design my graphics on my computer or from my phone quickly and easily.
Related Post: Why Having a Media Kit is Important for Influencers
I don’t know about you, but one of my pet peeves is reading articles with a bunch of spelling and grammar mistakes. Of course, you’re able to speak however you want on your blog, but keep in mind that people are coming to your website to learn. If they can’t understand what they’re reading, they’ll quickly leave and find another website to visit.
This is why the next blogging tool I recommend is Grammarly. Grammarly is a web tool that helps you correct mistakes while typing. It’s easy to overlook simple mistakes while you’re reading your blog post, however, using this tool will ensure the posts you write are easy to read and are free of as many mistakes as possible.
Using this has helped me improve my writing skills and saves me time! I don’t have to worry about constantly editing a post after it’s live since it catches my mistakes beforehand. I use the free version for this tool and it works well enough for me.
These blogging tools have made my journey easier and I’m glad most of them are either free or affordable. As you continue to write valuable content, research, and show up for your audience consistently while using these tools, things will start running smoothly.
There’s a lot of information out there when it comes to blogging, however, don’t let that overwhelm you! Take your time and focus on learning one thing at a time. Make sure you find blogging tools that’ll help you work smarter and not harder.
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