Blogging Tips

Steps You Should Take to Become an Influencer

November 26, 2018
How to Become a Natural Hair Influencer

Have you ever wondered how some people on Instagram are able to collaborate with brands and receive free products? How are they able to become an Influencer?

Instead of paying for other forms of advertisement, brands are now investing in influencers/bloggers to get their products in front of more people. The number one question I’ve been asked lately is: “What steps should I take to become an Influencer?” This post is for anyone who is interested in becoming an influencer and start working with the brands they love!

Before we get started, I want to point out that you don’t need a massive following to become an influencer. I was under the impression I would need thousands of followers before brands started to notice me, but I was wrong! Micro-influencers are becoming popular for brand promotion since their audience is usually more engaged than those with massive followings.

A micro-influencer is any person who has between 1,000 to 20,000 followers on social media.

What is Your Niche?

A niche is a topic that your blog or social media page focuses on. Narrowing down your niche will help determine who your target audience is and what content to focus on.

For example, here is my niche: I use my platforms to feature clean beauty products for women to use in their everyday routine and also a variety of lifestyle content. My target audience is women who want to look for safe, effective alternatives in their beauty routine for healthier hair and skin.

It’s better to have a specific niche because you’ll attract the right audience and will begin to see an increase in engagement and traffic.

You should have a niche for your platforms because it’ll help you attract the right audience. Click To Tweet

Start Creating Good-Quality Content

To become an Influencer, you want to start creating good-quality content for your platforms.

The quality of your posts will determine if your audience will engage or not, and the same goes for attracting brands to your page. If you create quality content and post consistently, brands will start to notice you. You don’t need to invest in an expensive camera to create good-quality content. Although cameras are an upgrade, you can easily work with what you already have.

When I started my page, I had an iPhone 6S plus. My photos weren’t the best and my videos were blurry. I was able to upgrade to an iPhone 8 that came with better camera quality. I also invested in a ring light that helps my photos and videos become brighter. The lighting in your area can either make or break the quality of your content.

Learn how to work your phone and take good pictures and videos. I found a lot of tips and tricks on Pinterest for my iPhone and I didn’t know half of the photography tips they mentioned. It has helped me improve my content a lot! For a list of other equipment you should invest in, check out the blog post below.

Related Post: The Best Equipment for Content Creators to Purchase

Increase Your Following and Engagement

I know I said your following doesn’t matter at the beginning (which it doesn’t), however, you need enough followers to get noticed by most brands. A micro-influencer can have as little as 1,000 followers, so that would be a great starting point for you. I was able to get my first paid collaboration when I was around 1,500 followers.

Another important factor is your engagement. Brands need a reason to work with you, and having an audience that regularly engages with your content will increase your chances of being able to collaborate with them. Here are a few ways you can increase your engagement:

  • Create captions that educate or entertain your audience
  • Reply to those who comment on your posts
  • Engage with other accounts in your niche
  • Respond to your DM’s as often as you can
  • Focus on building connections and not followers
If you have an audience who regularly engages with your content, this will increase your chances of receiving collaborations. Click To Tweet

I know that may sound like a lot of work, however, it can be fun getting to know your audience. This will lead to them engaging more and trusting your recommendations. When you start working with brands and promoting products, they will trust your advice on which products they should use.

Related Post: How to Increase Instagram Engagement Organically

Post Honest Reviews

In the beginning, I didn’t always get paid for my content. I bought products from brands I was interested in and then shared my thoughts with my audience. Although you’re doing this for free, it will have many benefits in the long-run.

You must get your foot in the door first before working with brands. Posting reviews and tutorials on some of your favorite products will grab their attention (make sure you mention or tag the brand in your post). You never know, those same brands you’re posting reviews for may want to collaborate with you in the future.

PLEASE don’t share a positive review if a product/service didn’t work for you. Your audience and brands can tell if your reviews are genuine! If you want to gain the trust of others, it’s best to stay true to yourself and be honest. Everything won’t work for you, however, it doesn’t mean it won’t benefit a few people in your audience. Your honest reviews will notify them of things they should look out for if they choose to purchase what you posted about.

Reach Out to Brands for Collaborations

Reach out to brands for collaborations when you're ready to start working with them.

Once you have built your following and engagement, you’re in the position to start pitching yourself to your favorite brands. Now, I know this sounds scary, and I don’t blame you for being nervous! Just remember, you won’t get anything you want unless you ASK for it. Don’t wait for brands to email you for collaborations, you have to stand out from the crowd of other Influencers in your niche by putting yourself in front of their eyes.

Before sending your first pitch, ask yourself: “What can I offer them“, because that’s exactly what they will wonder when they see your email. If you want to learn how to create your pitch email, check out this post: How to Pitch Yourself to Brands.

Since you’ll be starting out, I’d recommend pitching to smaller brands first. It may be difficult to get in front of bigger brands, but it’s not impossible! Although you’ll be pitching to smaller brands, it’s still a good look for you when you get those paid collaborations. This will help you grow and you’ll have more experience working with brands already when you pitch to the top ones!

Related Post: The Do’s and Don’ts of Pitching to Brands

You don’t have to be popular on social media to become an Influencer and I hope this post helped you realize that! Follow the steps above to start your journey as an Influencer and be patient. Everything won’t happen overnight. Continue to work on putting out valuable content, engaging with your audience, and growing your personal brand.

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Do you want to become an Influencer? Here are some steps you should take to start getting noticed by brands. | Steps You Should Take to Become an Influencer
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  • Reply Tonya November 26, 2018 at 1:42 pm

    This was a great read full of good advice and tips! Thanks for sharing.

    • Reply naturally_madisen November 26, 2018 at 1:55 pm

      Thank you sis! ♥️

  • Reply Shauna November 26, 2018 at 7:09 pm

    I really enjoyed this Madisen a very good read

    • Reply Madisen November 26, 2018 at 7:40 pm

      Thank you for reading love!

  • Reply Dee Johnson November 26, 2018 at 9:42 pm

    Nice blog. I have seen a lot of growth since following you!! Keep pushing and keep the great content coming ?.

    • Reply naturally_madisen November 26, 2018 at 10:39 pm

      Thank you! That means a lot! ♥️♥️

  • Reply Tanya November 27, 2018 at 1:59 am

    This was a great read! I am definitely interested in becoming a natural hair influence. I have been wanting to do something in this area for a long time. Some brands that I would like to work with are Not Your Mother’s Naturals, Shea Moisture, As I Am, Garnier Fructis, Kinky Kurly, Deva Curl, Rizos Curls, Maui Moisture, and a few others. I think I have a good base to start. I am overwhelmed with how the curly community has grown and I want to be part of that! Thank you for all of this info. I hope that we will be in touch soon!

    Sincerely your curly friend,
    Tanya Tucker

    • Reply Madisen November 27, 2018 at 2:53 pm

      Thank you for reading!! Sounds like you already have some goals in mind! You will be able to do it, just like I did ? You’re welcome!

  • Reply Stevie December 1, 2018 at 9:59 am

    This was a great read and you gave great tips!!

    • Reply Madisen December 1, 2018 at 10:05 pm

      Thank you for reading! ♥️

  • Reply Stella December 4, 2018 at 4:36 pm

    Really nice blog Madisen really great points and advice..

  • Reply Brittany M December 11, 2018 at 7:21 pm

    Hi Madisen! I really enjoyed reading this, and I’m looking forward to the series, especially more details about how to grow your following and pitch yourself to brands. You are such an INSPIRATION ? keep up the awesome work!

    • Reply Madisen December 12, 2018 at 11:55 am

      Hey love! Awe thank you so much for reading! I really appreciate that. You’re so sweet!

  • Reply McMurrayStyles December 28, 2018 at 10:39 pm

    I really enjoyed reading this article it was very informative!
    – McMurrayStyles

    • Reply Madisen December 30, 2018 at 8:32 pm

      Thank you love for reading!

  • Reply Lebo L June 11, 2020 at 11:37 pm

    I enjoyed reading this Madisen and it is very informative. Thank you for sharing

    • Reply Madisen June 12, 2020 at 4:59 am

      Thank you for reading and I’m glad it’s helpful! You’re welcome ❤️

  • Reply TeRasha Holmes June 23, 2020 at 10:57 pm

    This information was really helpful. It’s just the getting started part !
    Thank you.

    • Reply Madisen June 24, 2020 at 10:57 pm

      I’m glad it was helpful! You’re welcome.

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